Advertisements
Search

New CPA ad campaign plays off stereotype

TORONTO – Debunking the myth of the “boring” accountant is the theme of this year’s Chartered Professional Accountant national advertising campaign. Designed to shift perceptions, it emphatically and humorously refutes the CPA as a “pencil-pusher” stereotype. Developed by the Canadian CPA profession and its new advertising agency, DentsuBos, the $5-million, multi-media campaign creatively illustrates the diverse range of roles that CPAs…

Advertisements
Read More

Celebrate National Pulled Pork Day at Dickey’s

Dickey’s Barbecue Pit celebrates National Pulled Pork Day with barbecue lovers across the nation by offering half off Pulled Pork Classic Sandwiches in-store on October 12. “At Dickey’s Barbecue Pit, we are known for our slow-smoked pulled pork recipe that has been passed down in the Dickey’s family for generations,” says Trevor Wilson, Vice President of Marketing at Dickey’s Barbecue…

Read More