NEW YORK, Jan. 26, 2018 — Today, Budweiser released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters. The commercial will be timed with a new company commitment to add a second brewery to its emergency water program to increase its disaster relief efforts by the end of the year.
Employees are the driving force behind the Anheuser-Busch emergency water program, which is centralized in its Cartersville, GA brewery. Together with the help of century-long partner, the American Red Cross, they deliver safe, clean drinking water to cities affected by natural disasters. In 2017 specifically, donations supported those in Houston, Puerto Rico, California and Florida. The same production and logistical capabilities used to can and deliver beer across the country makes the company uniquely equipped to do its small part by providing a vital necessity – clean drinking water.
Anheuser-Busch will continue doing its small part to help in times of need, and in 2018, the company will add its Fort Collins, CO. brewery to its emergency water program in an effort to deliver water more quickly when disaster hits.
“Anheuser-Busch has a long history of giving back and not only are we continuing to support in the short-term but we also want to use our upcoming 30th anniversary of the emergency water program to announce our long-term commitment for natural disaster relief,” said Bill Bradley, vice president of community affairs at Anheuser-Busch. “By adding our Fort Collins, CO. brewery to the program, we believe we can make an even greater impact.”
Budweiser, no stranger to the Super Bowl stage, is proud to turn the spotlight on its employees to recognize their participation in the Anheuser-Busch emergency water program. The one minute commercial takes viewers into the Cartersville brewery and features Kevin Fahrenkrog, General Manager of the brewery and an Anheuser-Busch employee for nearly 30 years. Fahrenkrog is joined by more than 20 of his colleagues in the commercial, representing the thousands of Anheuser-Busch employees responding to natural disasters each year.
“This is a story about the incredible people behind our iconic brand,” said Ricardo Marques, vice president of marketing for Budweiser. “Budweiser is one of the most highly anticipated brands on Super Bowl Sunday and we couldn’t imagine a better stage to celebrate employees and build on our long-term commitment for disaster relief.”
Over the past 100 years, Anheuser-Busch has partnered with the American Red Cross to support local communities affected by natural disasters. Most recently, they shipped cans of emergency drinking water to the communities hit by Hurricanes Harvey, Irma, Maria and the California wildfires.
“The American Red Cross relies on the generosity of our volunteers, donors and partners to fulfill our lifesaving mission,” said American Red Cross President and CEO Gail McGovern. “Thanks to the support of Annual Disaster Giving Program (ADGP) members like Anheuser-Busch and its dedicated employees– who shipped nearly 3 million cans of emergency drinking water to disaster-hit areas last year – the Red Cross can immediately respond to the needs of people affected by disasters whenever and wherever they strike.”
To bring the commercial to life, Budweiser tapped 5-time Grammy nominated musician, Skylar Grey, to create a custom rendition of the iconic song “Stand by Me.” In addition to her musical contribution, a portion of proceeds from Grey’s single will be directly donated to the American Red Cross.
The creative for Budweiser’s commercial is led by DAVID the agency, out of Miami. To learn more about the Anheuser-Busch emergency water program and how you can help, please visit http://www.budweiser.com/en/stand-by-you.html.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Buschset out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
Rod is a blogger, writer, filmmaker, photographer, daydreamer who likes to cook. Rod produces and directs the web series, CUPIC: Diary of an Investigator. He is also the editor, producer and administrator of TNC Network.