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Dove Launches DermaSeries Product Collection with an Inspiring Message for Dry Skin Sufferers

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ENGLEWOOD CLIFFS, N.J. — Today 1 in 4 Americans are living with a skin diseasei, yet despite this there is a lack of representation of those with skin conditions in the media. This leads to feelings of shame, abnormality and isolation, and a lack of real care for those who suffer, particularly from extremely dry skin. With an expertise in care, Dove has an opportunity to help those with extremely dry skin make peace with their skin and feel good every day.

A Breakthrough for Extreme Dry Skin Sufferers
Dove proudly launches NEW Dove DermaSeries – a completely hypoallergenic and fragrance-free range of products formulated especially for the driest skin. The collection combines outstanding clinical efficacy with beautiful sensorials to provide instant relief and lasting comfort for those with extremely dry skin.

Dove DermaSeries unlocks extremely dry skin’s potential to become healthy from within. The new range covers everything a dry skin sufferer could need – from a non-foaming and milky face wash that works to nourish visibly dry skin, to an intensive balm for instant, on-the-spot relief that also helps repair dry skin long-term.

The Dove DermaSeries Difference
Dove DermaSeries is different; containing the brand’s most efficacious formulas. Unlike existing treatments for dry and extreme dry skin, which are often heavy, leave behind residue and don’t fully absorb, Dove DermaSeries is both effective and luxurious, combining indulgent formulas that make caring for skin the enjoyable experience everyone deserves. Dove pioneered the mild cleansing revolution 60 years ago, and new DermaSeries builds upon that foundation with a focus on three factors:

  • Use of only the mildest skin cleansers
  • Focus on replenishment of skin-natural lipids
  • Luxurious textures that are a pleasure to use

These moisturizers help seal skin’s moisture, as well as activate PPAR’s (a protein found in skin) to replenish skin lipids and improve the quality of skin’s outermost layer.

Make peace with dry skin
Skin conditions are often wrongly assumed to be contagious and the visibility of these conditions on parts of the body that aren’t easily concealed, particularly face and hands, mean that people must deal with the negative reaction of others, along with the physical symptoms such as itching and pain.

In addition to providing real care for those who suffer from extremely dry skin, Dove DermaSeries is on a mission to celebrate ordinary women who live with extraordinary skin. These women are at the heart of the Make peace with dry skin campaign and share their personal journeys to skin confidence. Because the more we talk about our experiences, the better chance we have of making peace with dry skin, and of proving that real beauty includes everyone.

“You see perfect skin all over social media. But not everyone has perfect skin – whether it’s eczema, psoriasis, acne, or whatever, the more we show it, the more people will accept it. Nobody is perfect.”Mercedes Matz, Dove DermaSeries Real Woman

“My advice for others with psoriasis is just to be vulnerable and open. When I started sharing and talking about it, that’s when I really started healing. It’s wonderful because I don’t feel alone. I’m not hiding, and I’m so proud of that.” Reena Ruparelia, Dove DermaSeries Real Woman

As part of the Make peace with dry skin campaign, Dove DermaSeries is building an Instagram community –  @InOurOwnSkin – dedicated to changing the conversation around what it means to live with a skin condition, while creating a place of support and daily inspiration for all. The page will feature inspiring stories of people who are redefining what it means to live with a skin condition, sharing the confidence that they feel in their own skin.

Anyone with any type of skin condition can participate and share their story by visiting Dove.com/InMyOwnSkin and creating their own #InMyOwnSkin image.

Dove DermaSeries is now available at Target, CVS, mass food and drug retailers nationwide and Amazon.com.

To see the Dove DermaSeries Make peace with dry skin portraits and discover more about the real women stories, please visit www.Dove.com/DermaSeries.

Amanda Massey
amanda.massey@edelman.com
212-729-2483

About Dove 

Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, hair care, styling aids, Dove® Men+Care™ and Baby Dove. Dove® is available nationwide in food, drug and mass outlet stores.

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington’s, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billionin sales in 2016.

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

Unilever was ranked number one in its sector in the 2017 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

i Lim, HW, et al. The burden of skin disease in the United States. J Am Acad Dermatol. 2017;76:958-72.

 

SOURCE Dove

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