AMD in collaboration with 20th Century Fox, Alienware and Regal bring Alien: Covenant In Utero to select Regal Cinemas Across the Country
KNOXVILLE, Tenn., May 4, 2017 /PRNewswire/ — Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, in collaboration with AMD, Alienware and FOX, today announce an exclusive virtual reality experience in select Regal Cinemas. Beginning May 4th, select Regal locations will feature Alien: Covenant In Utero virtual reality experience in 15 different cities, inviting guests to immerse themselves in this once-in-a-lifetime gaming experience. Alien: Covenant, from director Ridley Scott and distributed by 20th Century Fox, will arrive in Regal Cinemas across the country on May 19.
Produced by Ridley Scott and directed by David Karlak, Alien: Covenant In Utero is a 360-degree virtual reality journey into a living nightmare that offers a terrifyingly close and personal encounter as an alien Neomorph at the time of its birth. Fans will be able to experience the world
around them and relive the very first memories of the Neomorph in an immersive environment.
“The intense, action-packed nature of the Alien franchise makes it a perfect setting for virtual reality,” said Ken Thewes, Chief Marketing Officer at Regal Entertainment Group. “Through our collaboration with Fox and AMD and Alienware, this innovative technology will add a whole new dynamic to the movie going experience for Alien: Covenant, and we are thrilled to offer this unique Virtual Reality experience for our Regal guests.”
‘AMD is proud to be working with our friends at Regal to bring this incredible Alien Covenant Virtual Reality Experience to cinema lobbies across the country’ said Raymond Dumbeck, Director, AMD. ‘VR is currently the most eagerly anticipated development in immersive computing. AMD is excited to deliver the foundational technology for such premium and stunning VR experiences, engaging a broad range of consumers in a visceral and exciting way as well as enabling them to experience this truly transformational technology.’
“Our goal at 20th Century Fox is to create incredible cinematic experiences,” said Zachary Eller SVP Marketing Partnerships, 20th Century Fox. “Partnering with Regal, AMD & Alienware on touring the ALIEN In Utero VR experience allows us to make sure the cinematic experience starts even before the movie begins!”
“VR can add so much to the movie going experience and Alienware, along with AMD, is excited to add the performance and reliability that Regal and 20th Century Fox count on,” said Chris Sutphen, director of marketing, Alienware. “The Alien franchise is right up our alley and the Alien Covenant In Utero VR experience is a great example of how VR can add something new and interesting for moviegoers at participating Regal Cinemas.”
The traveling event will run in select Regal Cinemas from Thursday to Sunday beginning May 4 and concluding on June 4. The theaters will feature several Oculus Rift demo kiosks where viewers can immerse themselves in the powerful content before or after their movie. Each of the kiosks will be powered by Alienware Aurora PC’s, which are designed for virtual reality and powered by Radeon™ RX 480 graphics cards. Regal invites all guests to enjoy this free experience. Regal Crown Club members will also have access to a priority fast-track line. The tour schedule includes:
Edwards Houston Marq’E Stadium 23 & IMAX
Regal Fenway Stadium 13 & RPX
Orange County, CA
Edwards Irvine Spectrum 21 IMAX & RPX
Regal Atlantic Station 18 IMAX & RPX
New York, NY
Regal E-Walk Stadium 13 & RPX
Los Angeles, CA
Regal LA LIVE A BARCO Innovation Center
Regal Pinnacle Stadium 18 IMAX & RPX
NY (Suburb), NY
Regal Commerce Center Stadium 18
San Francisco, CA
Regal Hacienda Crossings Stadium 20 & IMAX
Regal City North Stadium 14 IMAX & RPX
Regal Warrington Crossing Stadium 22 & IMAX
Regal Bridgeport Village Stadium 18 & IMAX
Regal Brooklyn Center Stadium 20
Regal Majestic Stadium 20 & IMAX
Regal Thornton Place Stadium 14 & IMAX
About Alien: Covenant:
Ridley Scott returns to the universe he created, with Alien: Covenant, a new chapter in his groundbreaking Alienfranchise. The crew of the colony ship Covenant, bound for a remote planet on the far side of the galaxy, discovers what they think is an uncharted paradise, but is actually a dark, dangerous world. When they uncover a threat beyond their imagination, they must attempt a harrowing escape.
About FoxNext VR Studio:
FoxNext VR Studio is part of FoxNext, a newly created division driving immersive, next generation entertainment experiences in the areas of virtual and augmented reality, interactive gaming, mobile, console/PC content, and location-based entertainment across Twentieth Century Fox Film and Fox Network Group.
For more than 45 years, AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD’s global employees are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.
About Alienware Aurora:
Designed for VR, while supporting dual graphics and liquid cooling technologies, the new Alienware Aurora was engineered to exceed today’s virtual reality requirements. With convenient tool-less access, it offers easy upgradeability for the next wave of VR. With a “Ready for VR” Alienware PC, you can be the first to experience the future of gaming. Alienware provides a range of systems to bring you the most immersive VR experience imaginable.
About Twentieth Century Fox Film:
One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,262 screens in 559 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of March 31, 2017. The Company operates theatres in 48 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Additional information is available on the Company’s website at www.REGmovies.com.
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
SOURCE Regal Entertainment Group