TORRANCE, Calif., Jan. 16, 2018 /PRNewswire/ — Honda is expanding its music platform, now entering its fourth year, with the introduction of Honda Backstage (http://uproxx.com/topic/backstage/), a unique behind-the-scenes series looking at the fascinating stories of up-and-coming artists. Hosted on UPROXX.com and UPROXX’s Facebook page, these videos include interviews with the artists sharing their inspirations, obstacles and dreams en route to musical careers. Honda Stage (www.YouTube.com/HondaStage) offers music fans access to custom live and online music programming and performances, artist interviews and more.
“We are proud to feature exclusive performances from breakout artists who have pursued their dreams with unwavering determination — that is core to the Honda brand — and Honda Stage helps enable these burgeoning artists with a platform,” said Susie Rossick, Assistant Vice President of Marketing, Honda Auto Marketing.
In partnership with iHeartMedia, UPROXX, Vevo and Snapchat, Honda worked to bring up-and-coming artists into this year’s Honda Stage and Honda Backstage program. Some of this year’s artists include:
- Cheat Codes
- Carly Pearce
- Grace Vanderwaal
Honda Backstage consists of multiple episodes for each artist including Origin, Journey and Breakout stories. During Origin storylines, artists go back to where it all started, whether the location they created their first song or their thoughts on how they began to pursue a career in music. Journey storylines take the audience deeper and show the artists’ current daily lives, including an exclusive look at how songs are created in the studio. Finally, Breakout storylines come full circle, with the artists bringing their dreams to life and sharing these moments with fans.
About Honda Stage
Building on its deep foundation of bringing music to fans, Honda has brought together an unprecedented group of entertainment and technology leaders, including iHeartMedia, UPROXX, Vevo and Snapchat to produce and distribute some of the best original, high-quality music content available. Honda Stage is a unique combination of live events including the Honda Civic Tour and premier music festival partnerships with Austin City Limits and Music Midtown; and exclusive online content offering music fans access to custom live and online music programming and performances, artist interviews and more.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, nearly 93% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.7 billion downloads, iHeartRadio reached 110 million registered users faster than any other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. Visit iHeartMedia.com for more company information.
Uproxx Media Group Inc
Uproxx Media Group Inc., a digital media company, produces and distributes content for brands. It operates a network of male-centric Websites. It also operates Uproxx, a website that engages in publishing animal and entertainment news online, as well as provides original and branded content that focuses on entertainment, lifestyle, and news. The company also develops content for brand partners, as well as creates Websites; and produces online videos for creation of branded campaigns. Uproxx Media Group Inc. was formerly known as Woven Digital, Inc. and changed its name to Uproxx Media Group Inc. in March 2017. The company was founded in 2010 and is based in Culver City, California. It has offices and production facilities in Culver City and Los Angeles, California; New York, New York; Chicago, Illinois; and Austin, Texas.
SOURCE American Honda Motor Co., Inc.