This year, Hyundai will be the Official Automotive Sponsor of the 2018 Outfest Los Angeles LGBTQ Film Festival. Outfest is the leading organization that promotes LGBTQ equality by creating, sharing and protecting LGBTQ stories on the screen. The partnership includes a wide range of activations where attendees will have the opportunity to experience Hyundai’s newest models throughout the festival that takes place from July 12-22, 2018.
“As the automaker with a 100 percent score on the 2018 Corporate Equality Index, Hyundai is proud to be a sponsor of the 2018 Outfest Los Angeles LGBTQ Film Festival,” said Erik Thomas, senior group manager, experiential marketing, Hyundai Motor America. “Hyundai stands together with the filmmakers and the LGTBQ community at large to drive inclusivity and acceptance for all.”
On opening night, Hyundai will have a Santa Fe and Kona on display as well as a fun back wall with Hyundai branding for photo opportunities. Each night of the Ford Theatre screenings, there will be ‘Hyundai Only Parking’ where Hyundai will cover the cost of parking for Hyundai owners. At the screenings, there will also be a Hyundai Lounge that will have snacks and refreshments for guests and blankets for Hyundai owners. In addition, there will be an outdoor brand activation where Hyundai-branded seat cushions and totes will be provided for Outfest Los Angeles guests.
At the festival venue, there will be a Kona display in front of the building along with a complimentary coffee station on the weekends. The Outfest Los Angeles activations are managed by Advantage.
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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Source: Hyundai Motor America