NEW YORK, Nov. 30, 2017 — L’Oréal Paris, the #1 global beauty brand, proudly announces actress Aja Naomi King as the brand’s newest spokeswoman. Aja is one of Hollywood’s top rising stars whose love of beauty was sparked at a young age by her mom. Just as her body of work has evolved with impressive performances and versatile roles across film and television, so has her passion for helping others understand and value their worth. The skilled actress and Yale graduate currently stars in the hit series “How to Get Away with Murder.” In her newest role, Aja joins an esteemed roster of spokeswomen including Julianne Moore, Eva Longoria, Elle Fanning and Camila Cabello, among others, in representing the brand.
“Growing up, I watched my mom apply her makeup in the morning and wanted so badly to be part of that daily ritual with her. Seeing how much she enjoyed putting makeup on, including her go-to L’Oréal Paris Colour Riche Lipcolour, inspired me to love makeup as much as she did,” says Aja Naomi King. “Makeup became my armor growing up. It provided me with a sense of protection and gave me the power and confidence to face the world in the way I wanted. To now represent L’Oréal Paris is incredibly overwhelming. I am so excited to help others find and believe in the beauty of who they are because everyone deserves to know their own worth.”
“In welcoming Aja to the L’Oréal Paris family, we are thrilled to strengthen our diverse roster of spokeswomen and further connect with a younger generation of consumers,” says Tim Coolican, President, L’Oréal Paris USA. “Aja has openly and powerfully shared her journey to overcoming feelings of self-doubt and as such, inspires others to embrace their own beauty and self-worth. She is incredibly talented, accomplished and most importantly, fully understands and embraces our brand philosophy of ‘Because You’re Worth It'”.
Aja will star in TV, print and digital advertising campaigns for the leading global beauty brand beginning in the United States in early 2018. Her first campaign will be for True Match Lumi Glow, a new collection of five products designed to create an effortless and luminous glow – Glotion Natural Glow Enhancer, Glow Nude Palette, Shimmerista Powder, Glow Amour Glow Boosting Drops and Bronze It Bronzer. Following True Match Lumi Glow, Aja will be featured in campaigns for Hair, Skincare, as well as Cosmetics.
Additionally, Aja will serve as a presenter at L’Oréal Paris’ Women of Worth celebration on December 6, 2017. The annual event celebrates ten inspiring women who are making a difference in their communities across the country. Tapping into her steadfast commitment of inspiring others to see their own value, she will also be leveraged to drive moments of worth and empowerment for the brand through event appearances, social media promotion and campaign engagement.
Born in Los Angeles, Aja has been performing in some capacity since the age of three and is one of Hollywood’s most accomplished young stars. Most recently, she received critical acclaim for her role in the groundbreaking feature, “The Birth of a Nation.” Aja was nominated for a 2017 NAACP award in the category of “Outstanding Supporting Actress in a Motion Picture” for her performance, and the film won multiple awards at the 2016 Sundance Film Festival. Additionally, she received the “Shining Star” award at this year’s Essence Black Women in Hollywood gala. Next, the breakout star will have leading roles in “The Upside” and “A Girl from Mogadishu,” both scheduled for release in 2018.
About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Elvive, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L’Oréal Paris ‘iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).