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The New Great Kindness Challenge – Family Edition Gives Children And Their Families A Fun And Easy Way To Show That Kindness Matters

CARLSBAD, Calif., Jan, 25, 2018 — Global nonprofit Kids for Peace today announced the new Great Kindness Challenge – Family Edition to give children and their families a free and fun opportunity to help create a kinder world together.  Guided by a checklist of 50 kind acts, families are challenged to unite in kindness through activities such as baking cookies for firefighters, playing board games with senior citizens, and raising funds for a favorite cause. This exciting addition to the Great Kindness Challenge was made possible through new philanthropic support from global play and entertainment company Hasbro, Inc. (NASDAQ: HAS) and its BE FEARLESS BE KIND initiative.

Kids for Peace launched the new Family Edition with the Kindness Matters Bus Tour, a coast-to-coast event that kicked off in New York City at Times Square and will wrap up with a celebration in Carlsbad, California, where the organization is based.  The Kids for Peace crew will stop in multiple cities along the way to conduct all 50 kind acts on the Family Edition checklist. Families across the United Statesare invited to follow the bus online and join the fun by downloading the free checklist on www.greatkindnesschallenge.org.

The Papazian family, who helped to kick off the Kindness Matters Bus Tour in New York, has already seen the positive effects of taking the challenge. Eight-year-old Jasmine Papazian sums it up best, “Doing kind things with my family makes my heart full. It doesn’t cost anything. It just gives.”

The Great Kindness Challenge is a fun and easy way to express empathy, altruism, and compassion.  One way it inspires families to serve others is the checklist item “Raise funds and donate to your favorite cause.” The Great Kindness Challenge Kind Coins campaign is Kids for Peace’s annual fundraising event to help communities in need. This year’s Kind Coins for Hurricane Relief campaign has a goal of building four new playgrounds at schools in hurricane-impacted communities in Texas, Puerto Rico, Florida and Louisiana.  To help double the impact made by these fundraising efforts and help Kids for Peace achieve its goal, Hasbro is matching every dollar raised for the Kind Coins for Hurricane Relief campaign through February 15, 2018, up to $100,000.

Hasbro is the presenting sponsor of the Great Kindness Challenge – Family Edition and also a co-sponsor of this year’s School Edition alongside Dignity Health. This new relationship is part of Hasbro’s BE FEARLESS BE KIND signature philanthropic initiative, which is designed to empower kids to have the compassion and courage to stand up for others, to be inclusive and to make a difference in the world.

“As a company dedicated to making the world a better place for children and their families, Hasbro is excited to help Kids for Peace expand upon its extremely successful Great Kindness Challenge program to give families a fun framework to be kind in their lives,” said Karen Davis, Hasbro’s senior vice president of Global Philanthropy and Social Impact, and president of the Hasbro Children’s Fund. “Through BE FEARLESS BE KIND, we are helping organizations like Kids for Peace elevate the discussion about empathy and kindness, both in the classroom and at home.”

All families are welcome to jump on the road to kindness by visiting www.greatkindnesschallenge.orgto download the free kindness checklist, interactive apps, and also to learn more about the Kind Coins for Hurricane Relief campaign. They can follow the Kindness Matters Bus as they complete 50 kind acts from coast-to-coast on social media under the hashtags #KindnessMattersBus, #GKCfamily, and #BeFearlessBeKind.

About the Great Kindness Challenge

The Great Kindness Challenge is a positive and uplifting program that creates a culture of kindness in schools, communities, and the world. Using a 50 item checklist, schools and families are challenged to complete as many acts of kindness as possible. The School Edition is an annual one week challenge during the last week of January. The Family Edition is year-round. Schools and families may get involved by signing up at no cost here: www.greatkindnesschallenge.org

The Great Kindness Challenge is made possible by the generosity of presenting sponsors Hasbro, Inc. and its BE FEARLESS BE KIND initiative and Dignity Health, along with our supporting sponsors: ViaSat, Nordson, Datron, NRG, Servant Leadership Institute, and McGraw-Hill Education

About Kids for Peace

Kids for Peace is a California-based global nonprofit that provides a platform for youth to actively engage in socially-conscious leadership, community service, arts, environmental stewardship and global friendships. Founded in 2006 by a mother and a high school honors student, Kids for Peace has now launched over 450 chapters on six continents. All Kids for Peace activities are based on the Peace Pledge, wise words written by children to inspire peace for all.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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