Today, a powerful, two-minute film to help change people’s attitudes and behaviors around the global issue of texting and driving was released by System1 Agency.
The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted to use its knowledge of and expertise in behavioral science to create an emotional film with the aim of changing people’s attitudes and behaviors around this issue.
The film, created in partnership with production company, UNIT9’s director duo, A Common Future, shows how a couple’s young love is tragically and needlessly cut short due to texting while driving. The film alludes to a pivotal moment in the couple’s relationship, where long-term commitments are possibly about to be made, when suddenly the viewer is robbed of what happens next. The film concludes by stating, “There’s No Next If You Text.”
“System1 Agency is proud to partner with UNIT9’s director duo, A Common Future, on this important film that uses emotional storytelling to shed light on an issue that affects the lives of so many people across the globe,” said Paul Spriggs, President, Americas, System1 Agency. “The film impacts people’s emotions and has the potential to change behavior. Our hope is that it will emotionally touch everyone who sees it, given we all text and may distract someone who is driving. Sharing it through social media ensures as many people as possible are able to see it.”
System1 Agency wanted to take this approach to corporate social responsibility (CSR) because it knew it could have an impact. “There’s No Next If You Text” researched in the top 1% of all films tested, in terms of emotional response.
To view the film visit: https://www.youtube.com/watch?v=zANGRj0O5Jk&feature=youtu.be
About System1 Agency
System1 Agency is a full-service creative advertising agency rooted in behavioral science that helps brands translate emotion into guaranteed, profitable growth. As a new type of agency, System1 Agency uses an evidence-based approach to creativity to create advertising that speaks to people’s emotions, which are then quantitatively tested. For more, visit https://www.system1agency.com/.
About System1 Group
System1 Group PLC is a marketing and brand consultancy, with proprietary market research and advertising solutions grounded in the principles of behavioral science. Since 1999, System1 Group has specialized in helping clients with their communication and innovation programs, and works with many of the world’s largest buyers of advertising and market research. The Company is headquartered in the United Kingdom, and has offices in the United States, Switzerland, Germany, the Netherlands, France, Brazil, Singapore and Australia. For more, visit https://www.system1group.com/.
About UNIT9 Productions
UNIT9 is a global production partner with offices in Los Angeles, New York, London and Berlin. UNIT9 applies a production process that combines open source with a lean startup philosophy, designed to enable collaboration across ideation, feasibility and production executed by a talent roster that includes film directors, innovation architects, product designers, software engineers, art directors, designers and producers. UNIT9 delivers installations, events, social films, VR content, games and digital campaigns for brands including Captain Morgan, Kraft, Fosters, Loro Piana, Mercedes, John Lewis, Stella Artois, Comcast, Philips, McDonalds, Pepsi Max, Pacifico Beer, Skoda, Converse, Sony and Honda. For more, visit https://www.unit9.com/.
SOURCE System1 Agency