The idea of a ‘cinema brewery’ seems almost too alien to define. In many respects, combining good beer with a good movie makes sense. Kicking back with a cold one while digging a good flick is what life’s all about. The zaniness comes with taking this comfortable ‘home’ activity and turning it into an enterprise. Nonetheless, the cinema brewery/dine-in theater experience is one that has caught fire in recent years & become a major trend in the movie-watching business.
The notion of a “cinema brewery” would have been an alien concept only a few years ago. For decades, movie theaters, though steadily offering more items, were seen as places where you got your standard dose of popcorn, boxed candy, and soft drinks. But as tastes and expectations of the movie-going public began to change and become more refined, the old-school movie house and drive-in theater gave way to the multiplex. Only having the option to watch one movie was no longer an option with which anyone wanted to be stuck.Read More