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Toys”R”Us® To Unveil New Star Wars™ Merchandise At Midnight Events Around The World On September 1

WAYNE, N.J., Aug. 25, 2017 /PRNewswire/ — Millions of Star Wars fans across the globe are gearing up for an out-of-this-galaxy celebration in honor of Force Friday II – the worldwide debut of all new products inspired by the upcoming theatrical film, Star Wars: The Last Jedi. Beginning at midnight (local time) on Friday, September 1, Toys”R”Us® stores in the U.S. and select stores around the world will host special midnight celebrations, giving customers of all ages the opportunity to be among the first to purchase hundreds of new Star Wars items, like the Toys”R”Us exclusive Luke Skywalker’s Landspeeder from Radio Flyer.

Fans attending the special midnight openings will receive special giveaways, including a t-shirt and an exclusive collectible Star Wars: The Last Jedi poster**.  Additionally, shoppers will be able to purchase new merchandise on Toysrus.com/DestinationStarWars beginning at 12:00am EST.

All weekend long fans will be able to bring to life some of their favorite Saga characters at Toys”R”Us stores worldwide. In commemoration of the worldwide launch of new products inspired by Star Wars: The Last Jedi, Disney and Lucasfilm have announced Find the Force, an unprecedented pop-up Augmented Reality (AR) treasure hunt that unites fans around the world in the battle against the dark side for a unique global three-day event.

For more information about Force Friday II midnight celebrations, new products and the AR experience in-store, visit the Toys”R”Us corporate blog, No Assembly Required and starwars.com/findtheforce.

*Toys”R”Us stores in the U.S. will open at 12:00am local time on Friday, September 1, except for stores in Paramus, NJ, and Dedham, MA, which have varying store open times due to local ordinances (Toys”R”Us Express and Toys”R”Us Outlet locations are excluded from this event). All store hours can be found online at www.Toysrus.com/StoreLocator.
**Event open to all ages. Parental supervision required at all times. All giveaways and event materials available while supplies last and distributed to event participants only. Limit one per person. Quantities limited; no rain checks. Giveaway quantities vary by store.

About Toys”R”Us, Inc.

Toys”R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys”R”Us and Babies”R”Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys”R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys”R”Us Children’s Fund, a public charity affiliated with Toys”R”Us, Inc., has also donated more than $130 million in grants.  For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

STAR WARS, and related properties and character names are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

 

SOURCE Toys”R”Us, Inc.

CONTACT: Toys”R”Us, Inc., Jessica Offerjost, 973-617-4766, Jessica.Offerjost@toysrus.com; Nicole Hayes, 973-617-4371, Nicole.Hayes@toysrus.com

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