vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, announced their continued partnership with Bright Pink, a non-profit organization dedicated to the prevention and early detection of breast and ovarian cancer. The exclusive collection includes long-sleeve tees and a silk tie bearing the brand’s whale logo paired with the breast cancer awareness Pink Ribbon. In honor of loved ones who have been lost or presently fighting, the brand will donate 30% of all sales from the product collection to Bright Pink. The assortment is available for purchase at vineyardvines.com and select vineyard vines stores.
“We are proud to team up with Bright Pink for the second year,” said Shep Murray, vineyard vines CEO & co-founder. “Ian and I have seen the effects of this horrible disease and the toll it takes on families. It’s a continued priority for us to educate and raise awareness.” “Bright Pink’s dedication to the education and empowerment of women to live proactively is truly inspiring,” said Ian Murray, vineyard vines CEO & co-founder. “A few years ago we lost our mom to cancer and we are proud to help an organization that focuses on women taking action against the disease.”
“We’re incredibly grateful to have a partner like vineyard vines that shares our vision of empowering millions of women to live their best lives and be their own best health advocates.,” said Bright Pink CEO, Katie Thiede. “We’re also incredibly inspired by Shep & Ian who have shared their personal connection to the cause, and in doing so are helping to inspire other men and women to recognize the importance of being proactive with their health and encourage their loved ones to do the same. Through this campaign, vineyard vines will raise critical funds to fuel Bright Pink’s life-saving mission and amplify our programs that put awareness in action. We’re thrilled to continue working with vineyard vines.”
In addition to the special collection, Bright Pink’s mission and their online detection tools will be promoted by vineyard vines through their social channels, digital ads and in-store events. Vineyard vines will host a storewide event on October 13th from 4-7PM where additional proceeds of all products sold during that time will go back to Bright Pink.
ABOUT vineyard vines®
A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.
About Bright Pink®
Bright Pink is a national nonprofit focused on the prevention of breast and ovarian cancer. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink’s innovative programs motivate women to prioritize prevention, help women assess their risk for breast and ovarian cancer, equip women with personalized risk-management recommendations, and empower women to manage their health proactively in partnership with a healthcare provider. Since 2007, Bright Pink has inspired over a million women to be their own best health advocates. Join us in putting Awareness in Action™ at BrightPink.org.
SOURCE vineyard vines