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When It Comes to Buying Tires, Women Are the Real Decision Makers #Metoo

SCOTTSDALE, Ariz. /PRNewswire/ — Dan the Tire Man, LLC, a nationwide tire, wheel and accessories e-commerce company that offers a No Credit Needed lease-to-own program, launched a sister website today called KatieTheTireLady.com to appeal to the real tire buying decision makers: Women.

“Most of the calls we get are from men who want to use our leasing program to fix up their cars and trucks. But I’d say 7 out of 10 times they say ‘I need to check with The Wife first.’ My wife/business partner, Katie, hates that expression,” jokes Dan Marsh, co-owner of DanTheTireMan.com.

“I do but I am glad to see that couples do check in with each other before making large purchasing decisions,” said Katie Marsh, co-owner of Dan the Tire Man. “Since women are 50% of the drivers on the road, we thought it would be nice for there to be a female presence in the industry.”

KatieTheTireLady.com is serviced by the same co-ed staff as DanTheTireMan.com. The only difference is that DanTheTireMan.com will continue to focus solely on the lease-to-own program while KatieTheTireLady.com is a traditional tire and wheel website where customers shop and pay via credit card at checkout then the product is delivered to the customer’s home generally within 5 business days.

“I think the #MeToo movement has expanded into a women empowerment movement where women expect to be treated as equals even in traditionally male-dominated industries. By offering two different gender-named websites, we’re hoping to offer more balance in the industry,” said Katie Marsh.

About Dan and Katie:

Dan Marsh has been in all aspects of the tire business for over 35 years. From owning a small tire shop and installing tires himself to exporting large containers of tires out of the US, he garnered the experience needed to create the e-commerce website that today is danthetireman.com. Katie Marshhas a background in SEO and marketing and manages the business day to day. To learn more, please visit danthetireman.com and katiethetirelady.com or call 855-226-7666.

 

SOURCE Dan the Tire Man, LLC

RELATED LINKS
http://www.danthetireman.com

 

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