LOS ANGELES, — Art of Sport, a new body care brand formulated from the ground up to recharge, refresh and protect athletes’ skin, launches today. Founded by entrepreneur Matthias Metternich, the brand was born to address the skin care needs of the modern athlete. Developed by leading skincare scientists and with insights from Art of Sport’s world-class athlete partners, the company designed a lineup of essential body care products to help athletes reach peak performance.
The debut product line includes Deodorant, Antiperspirant, Hair + Body Wash, Body Bar, Sunscreen and a soon-to-be released ultra-strength Recovery Cream.
“Everything from what athletes wear and consume to how they recover has continued to evolve,” said Matthias Metternich, founder and CEO. “We didn’t see anyone transferring that same level of innovation and consideration into what athletes apply on their skin. By working with the best scientists and best athletes, we’ve created body and skincare products that can keep up with the performance needs of athletes at all levels.”
Five-time NBA Champion and Academy Award® Winner, Kobe Bryant, joined Metternich and Art of Sport Co-founder Brian Lee, as a founding partner. He’ll advise on all aspects of the business with a focus on brand-building and storytelling.
Shortly after Bryant joined, the team partnered with other world-class athletes across sports, including:
- Javier Báez, 2016 World Series Champion and All-Star second baseman
- Sage Erickson, Professional Surfer
- James Harden, Reigning NBA MVP
- Ken Roczen, World Champion Motocross and Supercross Racer
- Ryan Sheckler, Skating Legend and X-Games Gold Medalist
- Juju Smith-Schuster, Electrifying NFL Wide Receiver
“An athlete, at any level, is always focused on how to improve,” said Kobe Bryant. “With Art of Sport, the goal is simple – provide innovative body care products designed for sports performance. We brought together the best minds in skincare to develop products that allow athletes to stay focused on competition.”
The brand’s lead scientists, Dr. Shekhar Mitra and Dr. Laurence Dryer, helped to design new formulas that are engineered with powerful botanicals and performance ingredients, and made without common chemicals found in body and skincare products that your skin doesn’t need such as parabens, oxybenzone, PABA, MIT/MCIT, talc and 1, 4 dioxane. Each product is carefully formulated to perform better for athletes’ skin while keeping it fresh, invigorated and strong.
Art of Sport Product Line:
Art of Sport Deodorant
Goes on clear with motion-activated odor-blocking technology so you feel fresh all day. Wicks away moisture to keep you cool. Doesn’t leave stains. Made with energizing matcha and cooling arrowroot. Does not include aluminum, parabens, PABA, alcohol, talc, petrolatum or oil.
Art of Sport Antiperspirant
Motion-activated odor- and sweat-blocking technology for long-lasting freshness. Smooth glide technology and anti-stain formula. Made with energizing matcha and cooling arrowroot. Does not include parabens, PABA, alcohol, talc, petrolatum or oil.
Art of Sport Hair + Body Wash: 2-in-1
Recharges and refreshes the body from head to toe with a deep-cleansing, intensely moisturizing and superior hydration experience that lasts all day. Made with moisturizing aloe vera, tea tree oil, and roseroot. Made without parabens, alcohol, dioxane, PEG, MIT/MCIT or petrolatum.
Art of Sport Body Bar
Art of Sport Body Bar is made with activated charcoal, shea butter and tea tree oil for deep cleansing plus intensely moisturizing and powerful hydration to keep your skin feeling invigorated and fresh all day. It’s made without sulfates, parabens, alcohol, PEG, or dioxane.
Art of Sport Skin Armor Sunscreen SPF 50 Lotion
Art of Sport Skin Armor Sunscreen SPF 50 is designed to hydrate and protect the skin. It keeps your skin moisturized while providing 80 minutes of water resistance in a reef- friendly formula. It’s made without oxybenzone, parabens or alcohol.
Art of Sport’s Product Line is Available in three energizing scents:
- Compete: Infused with citrus and green pear with hints of spring leaves
- Rise: A blend of crisp and clean cedar with notes of orange and vanilla
- Challenge: Woody and earthy, with fir needle, fresh basil, and sandalwood
All products are available now at www.ArtofSport.com and Amazon. Prices range from $8.95 – $13.95.
About Art of Sport:
Art of Sport™, built from the ground up in 2018, makes body and skincare products engineered to power all athletes. With performance-driven formulas and without ingredients your skin does not need, the brand’s products give athletes’ skin everything it needs to reach peak performance. Art of Sport was founded by serial entrepreneur Matthias Metternich and co-founded by Brian Lee. Kobe Bryant is a founding partner, and the brand’s athlete partner roster includes Javier Báez, Sage Erickson, James Harden, Ken Roczen, Juju Smith-Schuster, and Ryan Sheckler. For more information please visit www.ArtofSport.com or follow @GoArtofSport
SOURCE Art of Sport
Rod is a blogger, writer, filmmaker, photographer, daydreamer who likes to cook. Rod produces and directs the web series, CUPIC: Diary of an Investigator. He is also the editor, producer and administrator of TNC Network.