BCBGMAXAZRIA partners with Meals on Wheels to celebrate its first ever “Friendsgiving”

BCBGMAXAZRIA, the global lifestyle brand, is adding a unique flair to the festivities of Thanksgiving by celebrating its first-ever Friendsgiving. This viral holiday encourages you to celebrate what friendship truly means, by coming together for laughter, love and lots of food. Using the momentum of this emerging holiday to shine visibility on those in need, BCBGMAXAZRIA is partnering “Meals on Wheels” to provide a hot meal to those in need. Serving as a reminder to cherish the ones around you, Friendsgiving is the embodiment of friendship evolving into family and how you can share the love amongst your friend group with others.

The BCBGMAXAZRIA Friendsgiving dinner, hosted in Los Angeles, will be an interactive day full of activities, involving some of the most stylish names in the social media sphere: Model and actress, Olivia Culpo, lifestyle influencer and co-founder of clean skincare brand Summer Fridays, Marianna Hewitt and her partner Lauren Gores, fashion and lifestyle guru Paola Alberdi, as well as beauty influencer Melissa Alatorre.

BCBGMAXAZRIA understands the importance of social media influencers and providing the brand’s faithful supporters the opportunity to engage with their favorite influencer. Each influencer, dressed in the BCBGMAXAZRIA holiday collection, will create custom content throughout the day and will share – via their personal social media channels – their experiences preparing meals for charity, creating festive decor and enjoying the day with their closest friends; allowing followers to feel a part of the BCBGMAXAZRIA family and partake in the Friendsgiving fun.

Keeping charity at the core of the day, BCBGMAXAZRIA will partner with Meals on Wheels to prepare meals for at-risk senior citizens, to be delivered to homes throughout the Los Angeles area with Culver Palms Meals on Wheels. With nearly 9 million citizens facing the threat of hunger, BCBGMAXAZRIA opted to also use Friendsgiving as an outlet to give back to such an amazing cause. In light of the recent wildfires in California, BCBGMAXAZRIA will also be donating food items to the Palisades Fire Department, in an effort to support the heroic men and women working to quell the devastation these fires have taken on the community. Each meal will be curated and prepared by culinary connoisseur of Sweet Laurel Bakery and blogger behind The Kitchy Kitchen, Claire Thomas. Focusing on some of Claire’s signature creations, the meals will be a delightful variation on the conventional Thanksgiving meal, with herb roasted chicken, roasted root vegetables, caramelized apples and cherry tomato focaccia. Under the expertise of Claire, with help from attending influencers, each meal will be prepared at the Friendsgiving home and delivered to those who depend on this program for a hot meal and a friendly face, as well as the brave firefighters risking their lives to keep the defenseless safe.

This Friendsgiving, BCBGMAXAZRIA encourages you to gather with your best girlfriends, share a meal and reminisce on old memories while making a few new ones.



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