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Casio G-SHOCK Unveils Latest Colorway For Men’s MUDMASTER

Today, Casio G-SHOCK unveiled the latest color addition to the rugged men’s MUDMASTER line (GG1000-1A8) in dark shades of blue and black – perfect for the upcoming winter months. Part of the Master of G series, the timepiece is geared towards those who work in the toughest of conditions and is best known for its mud-resistant structure.

The watch, which is built to withstand extreme weather, boasts a cylindrical guard structure with multiple gaskets on the pipes that guide the buttons and shaft to prevent mud, dust, and debris from entering the watch, as well as a textured band and large buttons to enhance button operation even while wearing gloves.

Other premium features include G-SHOCK’s legendary Twin Sensor technology, which allows the MUDMASTER to accurately determine compass bearing and temperature. With its wide range of special features, the GG1000-1A8 will be able to withstand any adventures off the beaten track. A video showcasing the GG1000-1A8 MUDMASTER has been created and can be viewed here: http://bit.ly/GG1000V.

Each model also comes equipped with standard G-SHOCK technology and additional features including:

  • 200M Water Resistance
  • Shock Resistance
  • Auto Super Illuminator LED Light
  • World Time (31Time Zones/48 Cities)
  • 4 Daily Alarms and 1 Snooze
  • 1/100th Second Stopwatch
  • Countdown Timer
  • 12/24hr Military Time Format
  • 55.3mm case

The GG1000-1A8 will retail for $320 USD and will be available for purchase this September at gshock.com, select Macy’s, select jewelers, and the G-SHOCK Soho store.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com/home.

Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
AColasacco@casio.com

SOURCE Casio America, Inc.

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