NEW YORK, Oct. 18, 2017 /PRNewswire/ — Monster®, the world leader in premium headphones and speakers, is proud to announce it has teamed up with Memphis-born rap artist Yo Gotti in a broad partnership that aims to bring better sound and an elevated listening experience to music fans everywhere. As part of Monster’s alliance with the Roc Nation superstar, Monster is collaborating with Yo Gotti to create “The Sound of Yo Gotti,” including a special VIP website that will highlight specially designated Monster products chosen by Yo Gotti to bring fans new ways to experience the very best audio quality possible.
With nearly two decades spent making music and mentoring emerging talent, Yo Gotti understands the importance of sound quality. “When I’m working on my music, I take special care to make sure the sound is perfect,” said Yo Gotti. “I know I can turn to Monster to make sure me and my fans are experiencing the sound exactly as I intended.”
The partnership between Monster and Yo Gotti is a natural synergy for the entrepreneurial music industry executive and builds on years of knowledge and experience in the evolving music-technology landscape. Yo Gotti will join the Monster family alongside the likes of Monster ambassadors Andre Ward, Lance Stephenson, Joe Perry and more.
“As a veteran in hip hop, Yo Gotti understands what his fans are looking for and understands that music matters,” said Head Monster Noel Lee. “Yo Gotti’s fans will love discovering his music all over again through the superior sound quality of Monster products.”
Fans and music lovers worldwide will be able to view Yo Gotti’s choice Monster products on his Monster VIP website that will launch this Fall. Among the products featured will be the family of Monster ClarityHD Designer series headphones which offer music more comfort, convenience and music listening quality for less. With impeccable build quality and materials, they are equipped with some of Monster’s most advanced audio engineering and technologies, and are specially tuned to deliver no-compromise Pure Monster Sound for listening experience that brings music to life, offering vibrant attack dynamics for horns and percussion instruments, rich, life-like vocals, and powerful bass and crystal clear high frequencies.
Yo Gotti’s new album “I Still Am” will be released on October 27, 2017 and includes his platinum hit “Rake It Up” featuring Nicki Minaj and features new collaborations with 21 Savage, French Montana, Chris Brown and Meek Mill.
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For the past 38 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable – an immediate hit. Monster® engineered the sound of Beats® headphones, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation with Monster having been granted over 500 Patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does Because the Music Matters.
About Yo Gotti:
Quickly becoming one of the top powers players in hip-hop, Yo Gotti is a critically acclaimed rapper and entrepreneur from Memphis, Tennessee. As the CEO of the Collective Music Group (CMG) record label, Yo Gotti has mentored some of the most promising up-and-coming rappers, including Moneybagg Yo and Blac Youngsta. The Memphis mogul garnered a large fan base by releasing a slew of mixtapes and delivering a mix of club bangers and hard-hitting tracks, including “Act Right,” “Five Star,” “Errrbody” and “Down in the DM.” Showing no signs of slowing down, Yo Gotti recently made his first top 10 entry on the Billboard Hot 100 with the smash hit, “Rake It Up” – a track off his collaborative Gotti Made-It mixtape with producer, Mike WiLL Made-It. Yo Gotti is currently preparing to release a new LP in the fall.