Chipotle Mexican Grill (NYSE: CMG) today announced the launch of a new collection of Lifestyle Bowls, just in time for New Year’s Resolutions. The new line includes a Paleo Salad Bowl, Keto Salad Bowl, Whole30® Salad Bowl and Double Protein Bowl, all exclusively available through the mobile app and on the Chipotle website for in-restaurant pickup or delivery. These first-to-category, diet-driven menu offerings are helping those who have committed to living a healthier lifestyle by making it easy to order delicious bowls that only contain the real ingredients permitted by certain diet regimens.
One notable expert showing support for the launch is Whole30® co-founder Melissa Hartwig Urban. “We are always looking for ways to make the Whole30 easier and more accessible, and travel has always been a pain point. It’s not always easy to find compliant options on the road, so I was thrilled to work with Chipotle to create a tasty, satisfying salad bowl that meets our program guidelines.”
“Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness,” said Chris Brandt, chief marketing officer at Chipotle. “We’ve watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals.”
The full ingredient make-up of the new Lifestyle Bowls is available below.
- Whole30® Salad Bowl: Romaine lettuce, carnitas, fajita veggies, tomato salsa and guacamole
- Paleo Salad Bowl: Romaine lettuce, barbacoa, fajita veggies, green salsa and guacamole
- Keto Salad Bowl: Romaine lettuce, carnitas, red salsa, cheese and guacamole
- Double Protein Bowl: White rice, black beans, chicken (full portion), steak (full portion), red salsa, romaine lettuce and sour cream
This new line of Lifestyle Bowls further showcases Chipotle’s commitment to serving real food with real ingredients and to making their food accessible to all consumers. To learn more about the Lifestyle Bowls or order online, download the Chipotle mobile app or visit order.chipotle.com and click on the “What’s New” tab.
SOURCE Chipotle Mexican Grill
Rod is a blogger, writer, filmmaker, photographer, daydreamer who likes to cook. Rod produces and directs the web series, CUPIC: Diary of an Investigator. He is also the editor, producer and administrator of TNC Network.