Chuck E. Cheese’s® Launches ‘All You Can Play’ At Stores Nationwide

Today, Chuck E. Cheese’s® launches All You Can Play, a first-of-its-kind gaming experience, at company-owned locations across the country. Chuck E. Cheese’s has provided kids and families with a fun dining and entertainment experience for more than 40 years, and now with All You Can Play, parents can buy time instead of tokens or play points, to play all games, any day of the week.

Starting at just $9 for 30 minutes, All You Can Play makes it easier than ever to play any game at any time, which means more fun for less cheddar. For kids, it means a whole lot more play, resulting in even more tickets and prizes.

Parents get the certainty that comes with being able to plan how long the family experience will last. They no longer have to worry about running out of tokens or play points or emptying their pockets to buy more. True to its name, All You Can Play is valid on every game, any day of the week, with no restrictions, which is unlike anything currently or previously offered at any other multi-site family fun center.

“At Chuck E. Cheese’s, we believe in the power of play,” said Ashley Zickefoose, chief marketing and concept officer of CEC Entertainment Inc. “All You Can Play provides a rewarding way to infuse more play into everyday by limiting the restrictions caused by budgets and busy schedules.”

All You Can Play is the third of several game-changing initiatives coming from Chuck E. Cheese’s this year, including its new loyalty program, More Cheese Rewards and nationwide third-party delivery.

For more information on Chuck E. Cheese’s All You Can Play experience, visit

SOURCE CEC Entertainment, Inc.


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