Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division and the boldest brand in sports and entertainment, is taking the gaming world by storm. Today, Doritos announced a partnership with Twitch, the world’s leading social video service and community for gamers, to host Doritos Bowl at TwitchCon 2018 in San Jose, Calif. on Saturday, October 27.
Doritos Bowl will feature the most famous gamers on the planet competing in Call of Duty: Black Ops 4’s all-new mode, Blackout, following the highly-anticipated game’s release on October 12. Blackout drops players into a last-player-standing Battle Royale experience that is uniquely Call of Duty: Black Ops. Doritos Bowl team captains for this first-of-its kind event will be four battle royale fan favorite streamers: Ninja, Shroud, CouRage and DrLupo. The all-new Call of Duty gameplay mode is currently playable in the Blackout Private Beta on PlayStation 4, Xbox One and PC.
“Doritos Bowl takes the brand’s long history in gaming to new heights and puts us front and center within the gaming community,” said Leslie Vesper, senior director of marketing, Frito-Lay North America. “When you have names and partners like Doritos, Twitch, and Ninja all joining forces, you know it’s going to be an epic event. We hope this will be something unlike anyone has ever seen in gaming.”
“I am very excited to be involved in Doritos Bowl; the event should be really fun and I am quite interested to see how my team will stack up against the squads that Ninja, DrLupo and CouRage have put together,” said Shroud. “Most importantly, I am pumped to get hooked up with ridiculous amounts of Doritos ;).”
The event takes place at TwitchCon 2018, at the San Jose Convention Center in San Jose, Calif., and will be live-streamed on Twitch around the globe. TwitchCon is a celebration of the many and varied interests of the Twitch community, from game play and design, to cosplay, fundraising, esports and more. Timing, full competition structure and further details will be released next month.
For more information about Doritos Bowl, visit DoritosBowl.com and Doritos on Twitter, Facebook, Instagram and, of course, Twitch.
SOURCE Frito-Lay North America