Einstein Bros.® Bagels Celebrates National Bagel Day on Feb. 9 with Week-Long Freshly Baked Freebie

LAKEWOOD, Colo., Feb. 5, 2018 — It’s the hole-iest day of the year for bagel lovers! In celebration of National Bagel Day, Einstein Bros.® Bagels is shmearing joy to consumers with a week-long FREE bagel with shmear with purchase for all Shmear Society members. Existing members and anyone who signs up for the Shmear Society loyalty club at can enjoy free breakfast every day between Feb. 9 and Feb. 13 at participating locations.

As bagels have the power to bring people together and turn the dull into fun, Einstein Bros.® Bagels is honoring National Bagel Day by encouraging consumers to channel their inner bagel hero and visit to download a coupon redeemable for a $10 Baker’s Dozen Box. The bulk offering comes complete with an assortment of 13 freshly-baked bagels and two tubs of premium, whipped shmear to brighten the mornings of colleagues, family and friends everywhere.

“Because one day is not sufficient to celebrate the love our fans have for Einstein Bros.® fresh-baked bagels, we are turning our favorite holiday, National Bagel Day, into a five-day bagel extravaganza,” said Kerry Coyne, Einstein Bros.® Bagels SVP of Marketing, Product and R&D.  “We are offering two great daily deals between February 9th and 13th so our fans can enjoy a free breakfast on us each day and spread the joy of bagels.”

Einstein Bros.® Bagels is famous for serving a variety of bagels baked fresh with simple ingredients in store every day, including traditional offerings like Plain, Everything, Blueberry and Sesame Seed, as well as popular gourmet bagel favorites including Apple Cinnamon, Green Chile and Cheesy Hash Brown. Einstein Bros. Bagels also offers specialty breakfast and lunch sandwiches, premium coffee, and high-quality whipped shmears to delight the palate and start the day off right. For additional information on Einstein Bros.® Bagels or to find a restaurant near you, please visit, or follow Einstein Bros.® Bagels on FacebookTwitter, or Instagram.

About Einstein Noah Restaurant Group, Inc.
Einstein Bros.® Bagels is part of the Einstein Noah Restaurant Group, Inc. family, a leading fast-casual company also known for the Bruegger’s Bagels®, Noah’s New York Bagels® and Manhattan Bagel® brands. Einstein Bros.® Bagels is a neighborhood bagelry that’s always cooking up a new way to bagel. Known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, Einstein Bros.® Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros.® Bagels is proud to be the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia. To learn more, visit

SOURCE Einstein Noah Restaurant Group, Inc.

(PRNewsfoto/Einstein Noah Restaurant Group,)