The internet has seen its fair share of ‘hanger’ during the holidays as people tweet, snap and post their way through crowded airports, endless checkout lines and awkward dinner conversations. Internet ‘hanger,’ however, has its upside thanks to SNICKERS® and its innovative ‘Hungerithm’ tool.
For the second year in a row and just in time for the holidays, SNICKERS® is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of SNICKERS® increases at participating U.S. 7-Eleven® stores in real time.
“The holidays can be a stressful time for everyone, and the internet reflects the mood of the season,” said Josh Olken, Brand Director, SNICKERS®. “‘Hungerithm’ offers a fun way to navigate this time of year with SNICKERS®, offering that moment of satisfaction when you need it most.”
To track the mood of the internet, as well as lock in the price of a SNICKERS® bar that can be redeemed in the form of a coupon at participating 7-Eleven® stores, fans can visit www.Hungerithm.com. In-store signage explains the program to shoppers. The ‘Hungerithm’ promotion began on Nov. 7 and will be live through 11:59 p.m. EST on Dec. 31, 2018.
Originally piloted in Australia 7-Eleven® stores to critical acclaim, ‘Hungerithm’ was developed by Clemenger BBDO Melbourne under the “You’re Not You When You’re Hungry” campaign. The algorithm checks social media posts in real time against a list of 3,000+ commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As ‘hanger’ goes up, the coupon value goes up too.
“Many 7-Eleven® customers stop by to treat themselves during a busy day – whether it’s after school, taking a break from work or, at this time of year, holiday shopping and activities,” said 7-Eleven® Confectionary Senior Manager Andrew Lee. “SNICKERS® are a satisfactory treat at any price, but customers should definitely take advantage of Hungerithm’s sweet discount on their favorite chocolate candy bar.”
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With over $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
About 7‑Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
SOURCE Mars, Incorporated