Search

NFL Partners with Contract With Black America to Strengthen Economic Equality

The NFL has spent and allocated over $125 million targeting Black-owned businesses over the
last year, bolstering its commitment to economic equity

NEW YORK /PRNewswire/ — The National Football League (NFL) announced today its partnership with Contract with Black America Institute (CWBA), an economic inclusion-focused initiative led by artist and entrepreneur O’Shea Jackson, also known as Ice Cube. The CWBA and NFL partnership enhances the NFL’s dedication to increasing economic equity and partnerships with Black owned businesses.

The collaboration focuses on identifying League-wide opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spend to national Black businesses to help close America’s racial and economic wealth gap.   

“For more than a year, the CWBA Institute has been working closely with the NFL on identifying resources to build stronger, more substantive economic partnerships with the Black community,” said Ice Cube. “Our team at CWBA, including my longtime business partner and entertainment lawyer Jeff Kwatinetz, and advisors Ja’Ron Smith and Chris Pilkerton, are focused on building corporate partnerships with measurable economic growth outcomes for Black communities across the country. We believe this is a giant step in the right direction.”

Driven by a strong internal commitment to diversify the NFL’s business partnerships with organizations like CWBA, the League has spent and allocated $125 Million with Black owned and operated businesses such as Ariel Investments, CityFirst/Broadway Bank, Cover Communications, and Fearless Technology during the last year.

“City First Bank is pleased to have formed a strategic partnership with the National Football League and Contract With Black America,” said City First Bank President & CEO Brian Argrett. “This partnership supports and accelerates each organization’s commitment to ensuring that minority businesses have access to capital and opportunities to fuel their growth. Partnerships like this are critical to driving equitable economic change within the Black community as well as supporting the growth of City First Bank and other Black-led and Black-owned financial institutions that deploy capital for economic growth and empowerment.” 

“Our partnership with CWBA is another reminder that partnering with intentional organizations is critical to everything we do at the League,” said NFL Commissioner Roger Goodell. “Black businesses play a major role in our country’s economic prosperity. We understand these businesses have not always had the opportunity for exponential growth, so we are pleased to have partners like Ice Cube and his organization, CWBA, in a continued, collective push toward greater economic inclusion.”

Building off of its long-standing Business Connect program, which works to afford minority, woman, LGBTQ+ and veteran-owned businesses Super Bowl & Draft opportunities, the NFL looks to continue to expand and diversify its vendors through strategic national partnerships.

SOURCE Contract With Black America

  • Statement by Minister Hussen on Emancipation Day
    August 1 marked Emancipation Day, the anniversary of the official abolition of slavery in Canada in 1834 OTTAWA, ON /CNW/ – On Emancipation Day, we take a moment to acknowledge Canada’s dark history of slavery and the intergenerational impact that it has had on Black communities in our country.  Over hundreds of years, unspeakable acts of violence were inflicted upon…
  • Malcolm X Day
    Malcolm X Day Here’s to the man that stood for something #MalcolmX 0 0 votes Article Rating Rod WashingtonRod is a blogger, writer, filmmaker, photographer, daydreamer who likes to cook. Rod produces and directs the web series, CUPIC: Diary of an Investigator. He is also the editor, producer and administrator of STM Daily News, a…
  • Negro Leagues Baseball Museum and ViciNFT Launch NFTs for Kansas City Monarchs Season Ticket Holders
    Negro Leagues Baseball Museum (NLBM), the world’s only museum dedicated to preserving and celebrating the rich history of African-American baseball and its impact on the social advancement of America, and ViciNFT Corporation, a leading provider of non-fungible token (“NFT”) creation and management, smart contracts, blockchain technology development, and cryptocurrency-based auction management services, today announced an…

  • 5 Reasons Why I Admire Frederick Douglass
    5 Reasons Why I Admire Frederick DouglassBy Geylah Jones I admire Frederick Douglass: – because he defied the odds. He escaped from slavery and taught himself how to read and write. He said “knowledge is the pathway from slavery to freedom.” By giving himself the gift of education, he gave himself a life of options…
  • Zaire Baptiste Presents “Gather” a Collection of Black Artists Who are Telling Stories Through Their Artwork
    “Gather” features artists Deborah Baptiste, Voodo Fe’, Lyndon McCray, Tyson Hall, Felicia Dunson, and Zaire Baptiste. Chelsea Markets latest exhibit features a diverse line up of work from notable black artists in multiple disciplines. This collection of artists in the 2d space are transitioning into the digital space, selected artworks on display will be available…
0 0 votes
Article Rating

Related posts

Please Comments, Share TNCN and Subscribe to our Newsletter.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x
%d bloggers like this: