Pop-Tarts® Tricks And Treats Fans At Kellogg’s NYC Café Takeover

In advance of Halloween, Pop-Tarts® will throw treats and tricks into one bubbling cauldron as it takes over Kellogg’s NYC Café. From October 24 -27, the café will exclusively feature new Pop-Tarts recipes designed to surprise unsuspecting taste buds with either a sweet treat or a thrilling flavor trick.

“This Halloween, we celebrated everyone’s favorite things about Pop-Tarts – their soft crust, filling and frosting – to create a one-of-a kind menu full of tasty treats,” said Joe Beauprez, Senior Manager of Pop-Tarts Marketing. “With recipes so simple fans can re-create the full menu at home, our café takeover shows there is no limit to how you can enjoy your favorite Pop-Tarts.”

Recipes for recreating all the scary-good Halloween-themed Pop-Tarts creations from the takeover can be found here. While you can simply try out these sweet treats or purchase boxes of Pop-Tarts at the café, you can also choose to take a risk with spooky flavor tricks:

  • Zombie Eye Tart-Pops – Frosted Cherry Pop-Tarts are coated in icing, rolled into balls, and served by a witch; but keep an eye out, one could satisfy your sweet tooth, the other could shock you with a tongue-twisting, sour surprise
  • Finger Freezer Milkshakes – Made with delicious Frosted Strawberry Pop-Tarts, these dripping-red milkshakes are served up by a mad scientist who was a little too hands-on but don’t worry any fingers you may find are only sweet candy
  • Fang Sandwiches – Made with tasty Frosted Blueberry Pop-Tarts and marshmallows, your friends will ‘dye’ when a vampire delights you with these “chatterbox” sandwiches that just might turn their mouths a hilarious blue

The bravest guests at the café can sign up to experience extra frights in the Pop-Tarts “Crypt” beneath the café. Those who survive will be rewarded with the sweetest treat of all – a first taste of new Pop-Tarts® Bites before they are on shelves this December. With everything that’s great about Pop-Tarts®,including the soft crust, filling and frosting, these bite-sized pieces are perfect for snacking anytime and anywhere – available in two classic flavors, Frosted Strawberry and Brown Sugar Cinnamon.

The Pop-Tarts Tricks and Treats Café will be open for all fans to enjoy from 11 a.m.11 p.m. on October 24-27. The “Crypt” in the underbelly of the café will only take souls between 5-8 p.m. on October 24 and October 25, and from 2-11 p.m. October 26-27. Those who dare to enter the crypt are encouraged to purchase tickets in advance at

For more information about Pop-Tarts® check out follow the brand on TwitterInstagram, and Facebook.


SOURCE Kellogg Company



Rod Washington Writer, filmmaker, model railroader, dreamer, posting videos and articles about trains. Also, posting railfanning videos and updates about his own model railroad layout via his webpage, the rail project (coming soon).


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