SodaStream International LTD. (NASDAQ: SODA) today unveiled its “Drowning Liberty” installation in New York City’s Flatiron Plaza in partnership with Oceanic Society. The installation supports SodaStream’s mission to highlight the global threat of single-use plastic.
“Drowning Liberty” consists of a 20-foot replica of the Statue of Liberty, trapped inside a steel cage packed with single-use plastic bottles. SodaStream has created Drowning Liberty, which will visit other locations, to call attention to the skyrocketing rates of annual plastic pollution. In addition to the installation, SodaStream has created a limited edition “Be the Change” carbonating bottle, for use in making sparkling water at home, work or school. The special bottle features a drawing of the Earth and reminds users they should choose to “Love the world,” “Reduce their ecological footprint,” and “Reuse.”
As part of the campaign, SodaStream and Oceanic Society have created a sustainability pledge for individuals to sign as they commit to switching to a reusable bottle, decreasing their contribution to global plastic pollution. The first 10,000 people to take the pledge will receive a complimentary BE THE CHANGE bottle. A percentage of sales on SodaStream.com during the event will be donated to Oceanic Society to support its work in driving action for ocean conservation.
“We have no choice,” emphasized SodaStream CEO Daniel Birnbaum. “We have to go reusable. Annual plastic production is skyrocketing and the U.S. is one of the biggest polluters in the world. SodaStream stands up for what’s right and will always tell the truth. We’ve launched our pledge as a rallying cry. Together, we will liberate America from plastic straws, bags, cups and of course single-use plastic bottles—to significantly reduce the global plastic pollution epidemic. We cannot continue to ignore the facts – we need to act now: For our children.”
“Studies show that by 2050 there will be more plastic than fish in the world’s oceans,” added Oceanic Society CEO Roderic Mast. “Governments, individuals, non-profits and corporations must all act together to address this enormous and urgent challenge. SodaStream is known for its environmental advocacy, and we are excited to be working with them to engage more people and provide practical solutions to reduce ocean plastic pollution—one of the greatest environmental issues of our time.”
Drowning Liberty will be on display at the Flatiron Plaza from September 3-5 before travelling to additional cities to call attention to plastic pollution and SodaStream’s sustainability pledge.
“We are firm believers that people can have a tremendous global impact by making a single conscious change in their lives,” added Birnbaum. “We invite the entire country to take a pledge on www.sodastreampledge.com and help curb the U.S. addiction to single-use plastic.”
I pledge to make the switch to a reusable bottle. In taking this pledge, I will decrease my personal contribution to the global pollution epidemic and join SodaStream’s fight to liberate America from single-use plastic bottles.
For more information about the pledge and SodaStream’s partnership with Oceanic Society, please visit www.SodaStreamPledge.com.
SodaStream is the No. 1 sparkling water brand in the world. SodaStream enables consumers to easily transform ordinary tap water into sparkling water in seconds. By making ordinary water fun and exciting to drink, SodaStream helps consumers drink more water. SodaStream Sparkling Water Makers offer a highly differentiated and innovative alternative to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 80,000 retail stores across 45 countries. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit www.SodaStream.com.
About Oceanic Society
Founded in 1969, Oceanic Society is America’s oldest non-profit organization dedicated to ocean conservation, with a mission to improve ocean health by deepening the connections between people and nature to address the root cause of its decline: human behavior. Oceanic Society seeks to bridge the gap between awareness and measurable behavior change through its innovative Blue Habits program, and through its international expeditions and California whale watching programs. Oceanic Society is also a global leader in the conservation of iconic ocean life like sea turtles, marine mammals, and coral reefs. For more information, visit www.oceanicsociety.org.
Rod is a blogger, writer, filmmaker, photographer, daydreamer who likes to cook. Rod produces and directs the web series, CUPIC: Diary of an Investigator. He is also the editor, producer and administrator of TNC Network.