Thurgood Marshall College Fund partners on Sweet Scholarship for HBCUs

Students attending Historically Black Colleges and Universities and Predominantly Black Institutions encouraged to apply for the Mischief for Change Scholarship.

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The Thurgood Marshall College Fund in partnership with Sour Patch Kids brand and with the support of basketball star Chris Paul has opened up an opportunity for students attending or planning on attending HBCUs and PBIs to apply for the Mischief for Change Scholarship. This is part of their $1 million commitment to help fund scholarship to help those attending or wishing to attend these specific colleges.

The students started applying back in February to receive one of 10 scholarships, each up to $16,700 ($8,350 per semester).”The SOUR PATCH KIDS brand is well-known for its loveably mischievous mascots – the Kids,” said Mili Laddha, Associate Director of marketing for the SOUR PATCH KIDS brand. “Through the Mischief for Change Scholarship, we’re recognizing playful students who are creatively diffusing tension, challenging perceptions and sparking meaningful dialogue.”

To spread the news, Chris Paul kicked off the Mischief for Change Scholarship by dropping in on a virtual meeting to deliver the news to a group of students in the Phoenix-area.

“As an active proponent of HBCUs, I’m honored to help SOUR PATCH KIDS and TMCF select the recipients of this year’s Mischief for Change Scholarship,” said Chris Paul. “I’ve seen firsthand the impact a HBCU education can have on students and our communities. I’m excited to share this opportunity and can’t wait to see how these future leaders shape our world.”

“Today’s college bound students are facing incredible challenges, with students attending HBCUs and PBIs leaving with more debt than ever before,” said Dr. Harry L. Williams, President & CEO of the Thurgood Marshall College Fund. “Our HBCU scholars are current and future changemakers of our society and our hope is that the Mischief for Change Scholarship can provide those incredible students with the financial assistance they need to focus on what matters most.”

Applications for the SOUR PATCH KIDS Mischief for Change Scholarship are currently open and will close on March 22, 2021 at 11:59 PM EST. With the help of Chris Paul, 10 scholars will be selected. For more information and how to apply for the scholarship, visit

To keep posted on program updates, tune into the brand’s Facebook, Twitter and Instagram channels at @SourPatchKids.


SOURCE Mondelēz International, Inc.

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