Tourneau, The World’s Leading Watch Retailer, Turns Back The Clocks For Daylight Saving Time

NEW YORK, Nov. 2, 2017 /PRNewswire/ — Tourneau, the nation’s leading retailer of luxury timepieces for more than a century, will begin preparing for Daylight Saving Time on Friday, November 3rd. Tourneau watch professionals across the country will take on the semi-annual task of updating more than 100,000 timepieces from the over 80 brands carried by the retailer, prior to the end of Daylight Saving Time at 2 a.m. on Sunday, November 5th.

Tourneau invites the media, watch owners and enthusiasts to visit locations nationwide to witness the detailed process. In addition, to celebrate the time change Tourneau will be offering watch owners a complimentary time reset in-store and a signature five-point check to ensure proper functionality.  Many valuable timepieces require expert knowledge to reset the time, especially the more complicated watches which require professional care and maintenance.

Terry Irby, Tourneau’s “Watch Doctor” and Vice President of Technical Service, recommends using Daylight Saving as a reminder on the importance of watch maintenance. The following tips from Terry can help watch owners keep their watches in top shape all year round:

  • The resetting of a watch should never be done on the wrist. Always take the watch off so as not to break the stem.
  • Never change the calendar with the quick set between 9:00 PM and 3:00 AM. During this time, the watch gears are engaged to change the calendar, so changing the time can easily cause breakage.
  • For complicated watches and perpetual movements that have a higher chance of breakage while changing the time, we recommend coming into any of Tourneau’s stores for a time reset
  • Watches should be brought into Tourneau to be demagnetized. The magnetic field from all the technology around us, can throw off a watch’s timekeeping – causing a watch to run erratic.

“Daylight Saving Time is an opportunity for everyone at Tourneau to demonstrate our unparalleled commitment to best-in-class service, as stores across the country come together to reset thousands of timepieces and provide expert watch care for our valued customers,” says Ira Melnitsky, CEO of Tourneau.

To find a local Tourneau store, shop the extensive selection of new and Certified Pre-Owned timepieces, or to learn more about watch maintenance visit

About Tourneau:
Tourneau, the largest luxury watch retailer in the United States, was established in 1900. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers more than 8,000 unique styles from over 80 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, TAG Heuer, and Longines.  In addition to expert service and repair facilities, Tourneau also purchases and trades timepieces online and in stores nationwide.


Related posts