Virgin Wines Launches New Wine and Music Experience

Virgin Wines is introducing the ultimate club for wine and music fans in collaboration with Direct Wines, the global leaders in direct-to-consumer wine partnerships.

Since the 1970s, Virgin has been a major force in the music world – from their groundbreaking record label, countless sellout festivals and megastores worldwide. True to these innovative roots, Virgin Wines is now bringing together two of the best things in life – finding outrageously good wines from around the world and adding cool, carefully curated playlists for each bottle. To further explore the perfect bond between wine and music, Virgin Wines is releasing an exclusive selection featuring bottles inspired by some of the gods of rock.

Virgin Wines’ mission is to track down authentic, handcrafted bottles with a focus on exciting flavors and genuine value, avoiding big brands and fancy châteaux at every turn. With this new club, members will also enjoy limited edition, music-inspired wines with the coolest labels ever. The introductory 12-bottle offer includes Rolling Stones 50th Anniversary Cabernet Sauvignon, KISS Malbec and a special red blend inspired by The Police, alongside outstanding wines from California, Washington, Italy, Spain and Argentina. This ‘Greatest Hits’ collection is just $79.99 (plus applicable tax) including shipping – a savings of $100. To add to the multi-sensory experience, members can listen to customized playlists for all wines on Spotify or at

These really are wines that rock! For more information and to experience the wines, go to

“Virgin Wines puts a fresh and fun spin on wine clubs drawing on Virgin’s rich musical heritage and dedication to providing special experiences,” said Duncan Hurley, Creative Director of Direct Wines. “It promises to be an action-packed journey of discovery for wine and music fans alike – fantastic bottles from the world’s most exciting wine regions, exclusive rock ‘n’ roll labels, and every wine paired with the perfect soundtrack. What’s not to love?”

Members can look forward to quarterly shipments comprising an international selection of top-value wines, further collectible, music-themed bottles, full tasting notes and more music pairings. Cases will be tailored to every customer’s personal taste and there is a 100% money-back guarantee on every bottle.

As part of the launch, Virgin Wines is running a sweepstakes to win a prize of two VIP packages (together valued over $3,000) for the KISS ‘End of the Road’ farewell tour. Package includes:

  • Meet & Greet with Kiss
  • Personal photo opportunity with KISS
  • Dedicated VIP entrance
  • On site VIP host
  • Exclusive access to KISS ARMY Captain’s Hospitality Lounge and VIP bar
  • $250 merchandise voucher for KISS ‘End of the Road’ store

To enter the sweepstakes and to see the special introductory club offer, go to

About Direct Wines, Inc.
Direct Wines, Inc. (Direct Wines) is the leading service provider in the direct-to-consumer wine industry.  Its mission is to work with licensed wineries, wholesalers and retailers to help consumers discover wines they will really enjoy.  Direct Wines provides a range of services to wine retailers including access to national brands such as Virgin Wines and Laithwaite’s Wine. Services also include marketing planning and execution, logistics support for distribution management, customer service support and regulatory compliance. Direct Wines offers scalability and economies that individual licensed retailers would struggle to deliver alone.

About Sweepstakes
No purchase necessary. Open to U.S. residents 21 and older at the time of entry. Not available in AL, AR, MS, UT, MD, MI, NC, MN, SD, TN, VT, WA, WV, WY, IN and where prohibited. Sweepstakes ends 1/24/19. See official rules for details. Sponsored by Virgin Wines.

SOURCE Direct Wines



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