Jurors Evaluate the Top 10 Best New Vehicles for Hispanic Buyers

The Hispanic Motor Press Foundation (HMPF) announced today their new panel of judges for the 2022 Hispanic Motor Press Awards (HMPA), the premier independent Hispanic vehicle awards presented in the U.S. recognizing the best new vehicles for Hispanic buyers. Winners will be announced during this year’s LA Auto Show, the annual 10-day auto and lifestyle event featuring the most diverse range of vehicles and brands in North America in 2021, that opens to the public on November 19, 2021.

Hispanic Motor Press

“With Hispanic buyers accounting for 25 percent of the growth in new-vehicle sales, HMPA guides consumers in preselecting choices,” states Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press. “Los Angeles is the top Hispanic market in the U.S. and the LA Auto Show continues to be a top performing show.”

Hispanic buyers account for 25 percent of the growth in new-vehicle sales, and HMPA helps guide consumer choices.”

“We applaud the Hispanic Motor Press for carefully evaluating the top new cars with Hispanic buyers’ needs in mind,” said Lisa Kaz, Owner and CEO of the LA Auto Show. “There is no better place to announce the winners than in Los Angeles, home to so many Hispanic families, and at the LA Auto Show where attendees can see and experience these vehicles in person and see why they are award winners.”

The HMPA jury panel is comprised of national Hispanic automotive journalists, bloggers, content creators and industry influencers selected by the organization’s advisory board. Twenty-three automotive experts and Hispanic consumer engagers—handpicked every year—and one jury director, form the panel.

The jurors evaluate the vehicles from their perspective as part of their professional work through September 2021. Finalists are selected for top 10 best new vehicles: Car, EV Car, Hybrid Car, Sports Car, Luxury Car, Car Technology, Sports Utility Vehicle, Pick-Up Truck, Adventure Car, and the ultimate award Family Car of the Year.

Auto manufacturers voluntarily submit their entries, and the panel evaluates the vehicles on their features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price. The final 10 vehicle winners represent the most significant automobiles in the market, as they meet the needs and desires of Hispanic consumers. Winners will be announced during the LA Auto Show’s Automobility LA press days, November 17-18, 2021. The general public is invited to attend the LA Auto show from November 19-28, 2021 and enjoy the no sales pressure experience as they experience the winning vehicles in-person.

The Juror Moderator is Ricardo Rodriguez-Long (Garage Latino Show – Los Angeles), Founder of the Hispanic Motor Press Foundation. The Hispanic Motor Press Awards 2022 jury panel from across the country is:

For more information visit www.hispanicmotorpress.org and www.laautoshow.com

SOURCE Hispanic Motor Press

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