- Film featuring world-renowned boy band BTS and Hyundaiโs NEXO FCEV is part of the companyโs global hydrogen campaign
- Collaboration highlights companyโs commitment to sustainable mobility centered on hydrogen and fuel-cell technologies and solutions
- Five-minute film illuminates Marriott Marquis hotelโs digital billboard on Broadway, New York City, for an hour
NEW YORK/SEOUL, February 21, 2020 โ Hyundai Motor Companyย has displayedย its commitment to sustainable mobility by screening a five-minute film, starring world-renowned boy band BTS alongside the companyโs NEXO fuel cell electric vehicle (FCEV), on the Marriott Marquis hotelโs digital billboard overlooking Broadway in the heart of Times Square, New York City.
The collaborative film, as part of Hyundaiโs global hydrogen campaign, was screened recurrently for an hourย from 7-8 p.m. ET today. Previously, BTS kicked off the campaign as Hyundai Global Brand Ambassadors by arriving at the 62nd Grammy Awards in a NEXO.
In the film, each of BTSโs seven members, through hand-written messages, describes the beauty of Mother Nature and importance of protecting the environment, accompanied byย thematic visuals of forests, sky, snow and waves. Their messages are flanked by images of Hyundaiโs NEXO FCEV, representing the companyโs investments in sustainable mobility solutions and its vision of accelerating the development of a hydrogen society.
โWith this captivating film, Hyundai Motor highlights its dedication to sustainable mobility and eco-friendly lifestyles,โ said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. โWe encourage our customers, fans and people around the world to take inspiration from the film to live in harmony with nature.โ
Starting February 26, seven different clips from the five-minute film โ each featuring a BTS member and a special message about the environment โย will be uploaded on Hyundai Motor’s social media platforms: @hyundai.lifestyle for Instagram and @hyundaiworldwide for YouTube.
Until the end of April,ย fans can also upload their ownย picturesย about protecting nature on their individual Instagram accounts with hashtags #MyCleanNature and #BecauseofYou, for a chance to winย various offers and prizes. More information about the campaign will be available on the company’s website: www.hyundai.com/worldwide.
Rod is a blogger, writer, filmmaker, photographer, daydreamer who likes to cook. Rod produces and directs the web series, CUPIC: Diary of an Investigator. He is also the editor, producer and administrator of STM Daily News, a part of the TNC Network.