Hyundai NEXO and BTS Light Up Broadway with Global Hydrogen Campaign Film

  • Film featuring world-renowned boy band BTS and Hyundaiโ€™s NEXO FCEV is part of the companyโ€™s global hydrogen campaign
  • Collaboration highlights companyโ€™s commitment to sustainable mobility centered on hydrogen and fuel-cell technologies and solutions
  • Five-minute film illuminates Marriott Marquis hotelโ€™s digital billboard on Broadway, New York City, for an hour


NEW YORK/
SEOUL, February 21, 2020 โ€“ Hyundai Motor Companyย has displayedย its commitment to sustainable mobility by screening a five-minute film, starring world-renowned boy band BTS alongside the companyโ€™s NEXO fuel cell electric vehicle (FCEV), on the Marriott Marquis hotelโ€™s digital billboard overlooking Broadway in the heart of Times Square, New York City.

The collaborative film, as part of Hyundaiโ€™s global hydrogen campaign, was screened recurrently for an hourย from 7-8 p.m. ET today. Previously, BTS kicked off the campaign as Hyundai Global Brand Ambassadors by arriving at the 62nd Grammy Awards in a NEXO.

In the film, each of BTSโ€™s seven members, through hand-written messages, describes the beauty of Mother Nature and importance of protecting the environment, accompanied byย thematic visuals of forests, sky, snow and waves. Their messages are flanked by images of Hyundaiโ€™s NEXO FCEV, representing the companyโ€™s investments in sustainable mobility solutions and its vision of accelerating the development of a hydrogen society.

โ€œWith this captivating film, Hyundai Motor highlights its dedication to sustainable mobility and eco-friendly lifestyles,โ€ said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. โ€œWe encourage our customers, fans and people around the world to take inspiration from the film to live in harmony with nature.โ€

Starting February 26, seven different clips from the five-minute film โ€“ each featuring a BTS member and a special message about the environment โ€“ย will be uploaded on Hyundai Motor’s social media platforms: @hyundai.lifestyle for Instagram and @hyundaiworldwide for YouTube.

Until the end of April,ย fans can also upload their ownย picturesย about protecting nature on their individual Instagram accounts with hashtags #MyCleanNature and #BecauseofYou, for a chance to winย various offers and prizes. More information about the campaign will be available on the company’s website: www.hyundai.com/worldwide.

 

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