Partnership Provides One-of-a-Kind Moments for Every Kind of Fan Across 30 Hotel Brands
BETHESDA, Md — Marriott Bonvoy®, Marriott International’s extraordinary portfolio of 30 hotel brands, award-winning travel program, and endless experiences, is celebrating six years as the Official Hotel Partner of the NCAA® and bringing unique sports experiences to its fans. The corporate partnership, which spans all 90 NCAA championships, is a collaboration between Marriott Bonvoy, NCAA, Turner Sports and CBS Sports. With brands and hotels across the NCAA tournament host destinations, basketball fans can follow the March Madness® road to victory with Marriott Bonvoy this spring while accessing one-of-a-kind experiences through the Marriott Bonvoy Moments platform, where Marriott Bonvoy members can score elevated sports, food, music and entertainment experiences.
“This year’s tournament may be one of the most thrilling and anticipated college sporting events yet, as fans hit the road to see their favorite teams compete and bring their enthusiasm for March Madness to destinations across the country,” said Julius Robinson, Chief Sales and Marketing Officer, U.S. & Canada, Marriott International. “Much like travel, sports bring people together, break down barriers, and ignite people’s common passions. We’re excited to partner with NCAA once again to create memorable experiences and bring Marriott Bonvoy’s incredible portfolio of brands to the fans, students, alumni and athletes that will come together for the games.”
“Marriott Bonvoy is one of the most recognized brands in the world and we are thrilled to partner with them as they will bring superior service and hospitality to our fan base,” said Ellen Lucey, Director of NCAA Championships Engagement. “Marriott Bonvoy has numerous properties in our NCAA women’s and men’s basketball tournament host cities, and the hotels will work to ensure that our fans have a fantastic experience. We hope student-athletes, their families and our fan base who travel to the women’s and men’s basketball tournaments will enjoy the games and their stay at Marriott Bonvoy hotels during NCAA March Madness.”
Using points earned through hotel stays and everyday spend, Marriott Bonvoy members can bid on one-of-a-kind packages through the Marriott Bonvoy Moments platform that allow them to experience the tournament in an unforgettable way. This includes special hotel packages, VIP access and pre-game experiences during the Men’s and Women’s Regional Rounds, Final Four and National Championship Weekend Experiences, and every game in between.
Whether they are traveling to the Women’s Sweet 16® and Elite Eight® games, or the Men’s Sweet 16® and Elite Eight® games, Marriott Bonvoy offers a brand for every kind of fan, with a multitude of destinations and hotels to choose from for a game-day getaway:
With much anticipation, fans will then make their way to this year’s Men’s Final Four® championship in New Orleans, Louisiana for games on April 2 and April 4, and the Women’s Final Four® championship for games on April 1 and April 3 in Minneapolis, Minnesota.
Marriott Bonvoy has also debuted a new broadcast and digital media ad campaign to build excitement ahead of this year’s tournament. The campaign features Grant Hill, former professional basketball player, Hall of Famer and Duke University alumnus, alongside fan-favorite team mascots. From Westin to Courtyard, the spot highlights Marriott Bonvoy’s 30 hotel brands for every kind of fan.
For more travel inspiration and to explore endless experiences, visit www.marriottbonvoy.com.
About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 30 brands that are tailored to every type of journey. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
About the NCAA®
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for nearly half a million student-athletes at more than 1,000 member colleges and universities. Each year more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit NCAA.org and NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.
SOURCE Marriott International, Inc.