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Augmented Reality for Craft Beer Industry, Packaging to Follow

craft beer

A high-tech concept that turns product packaging into interactive ‘virtual’ displays could help to drive craft beer’s popularity even higher, with today’s announcement that the technology would roll out to the industry in 2021. The platform, aptly named BEERSCANS™ has been developed for the industry and is a tool for brewers to offer a unique virtual experience, from every beer…

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