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Younger US consumers are leading the way on environmental concern, activism

younger consumers

New GfK survey shows 18-to-35 age group is more likely to say “green” brands have altruistic motives NEW YORK, NY, UNITED STATES — After a year of lockdowns and deprivation, a new GfK survey reveals that the environment is still a powerful concern for Americans – and that younger consumers are leading in the charge on green awareness and activism. [Join…

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