Introduces All-New Aromatherapy Brand with Exclusive New Essential Oil Blends and Good-For-You New Forms
COLUMBUS, Ohio, Sept. 1, 2017 /PRNewswire/ — Bath & Body Works®, one of the world’s leading specialty retailers and home to America’s Favorite Fragrances®, today introduces its all new, all good for you expanded Aromatherapy Collection with six exclusive blends of natural essential oils.
“Every product in our Aromatherapy Collection is centered on combining the perfect pairing of two essential oils, each with a unique purpose, to transform your mind and enhance your well-being,” said Soyoung Kang, senior vice president, brand development at Bath & Body Works. “For this launch, we are giving customers an expanded offering of mood-boosting benefits, from Stress Relief to Sleep to Comfort. Each ‘benefit’ is available in a bigger-than-ever assortment of Aromatherapy products, to cover all of our customers’ needs and complement their healthier lifestyle.”
Tailored to benefit the mind and body, the new Aromatherapy Collection addresses six wellness benefits: Stress Relief, Sleep, Happiness, Comfort, Focus and Energy. The vast collection consists of more than 120 products across the six essential oil blends in key returning forms like Body Cream and Pillow Mist and new-to-the-collection forms including Essential Oil Therapy Rollerball, 24-Hour Moisture Body Butter and Shower Steamers (coming soon). In addition to personal care products, the new Aromatherapy Collection consists of more home fragrance offerings than ever before with the addition of Hand Soaps, Candles, Wallflowers® plug-in fragrance diffusers and more!
About the Blends:
Stress Relief is Bath & Body Works’ best-selling Aromatherapy blend. Eucalyptus Essential Oil clears the mind and Spearmint Essential Oil uplifts the spirit to soothe anxious thoughts and relax the body and mind.
Sleep combines Lavender Essential Oil for a sense of tranquility and Cedarwood Essential Oil to help calm the mind for a night of restful and peaceful sleep.
Happiness creates a sense of well-being for a happier, more optimistic outlook with a combination of Mandarin and Bergamot Essential Oils.
Comfort combines Vanilla Absolute to encourage calm relaxation and Patchouli Essential Oil to help instill a sense of harmony by eliminating anxious thoughts.
Focus blends Eucalyptus Essential Oil, with Tea Extract to promote focus, tune out chaos and calm an overactive mind.
Energy combines Orange Essential Oil to uplift the spirit and Ginger Essential Oil to energize the senses for a bright burst of fatigue-fighting energy anytime, anywhere.
Bath & Body Works’ brand-new Aromatherapy Collection is available at its stores nationwide and on bathandbodyworks.com with all products under $25.
ABOUT BATH & BODY WORKS
Bath & Body Works is one of the world’s leading specialty retailers & home to America’s Favorite Fragrances® offering a breadth of exclusive fragrances for the body & home, including the #1 selling collections for body lotion and body cream, body wash, hand soap and fine fragrance mist. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products & the newest, freshest fragrances. Today, these fragrant products can be purchased at more than 1,800 Bath & Body Works and White Barn retail locations worldwide as well as on bathandbodyworks.com. Join in the social conversation on Facebook, Twitter, Instagram, Pinterest & YouTube.
Meredith Kish, Carmichael Lynch Relate
212-494-8687 (O); 973-202-4034 (C)