Category: Sports and Fitness
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Reebok and Boys & Girls Clubs of Carson California Activate Global Brand Message “Life is Not a Spectator Sport” on Newly Restored Youth Blacktop
Revamped playing surface, new hoops, and mighty butterfly mural executed by non-profit Project Backboard encourage kids to get active and engage with the world around them (BOSTON) March 23, 2022 – Today, Reebok, in collaboration with Boys & Girls Clubs of America and non-profit Project Backboard, unveiled a revamped basketball court for the members of the Boys & Girls Clubs of Carson,…
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IMAGINING A MORE EQUITABLE AND INCLUSIVE FUTURE: ADIDAS ANNOUNCES
SWEEPING NETWORK FOR STUDENT-ATHLETES Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable…
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Atlanta Track Club and Microsoft create new programs to encourage healthy habits and STEM education
Microsoft Named as Club’s Official Technology Partner ATLANTA — Young runners will have a chance to focus on fitness and their futures this spring, thanks to a multi-year collaboration between Atlanta Track Club and Microsoft. Microsoft will become the Official Technology Partner of Atlanta Track Club focusing on the Club’s youth programming and events. Beginning this…
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6 Exercise Safety Tips
(Family Features) In the wake of the COVID-19 pandemic, many Americans are more aware of their health and wellness. Now, as social restrictions ease, you may find yourself stepping up your workouts, whether you’re training for an event or working to improve your game in a recreational league. Sprains, strains and injuries can happen to…
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Twice the NFL’s “Fittest Man” Steve Weatherford Chooses OxeFit’s XS1 – The Only At-Home Smart Gym System That Can Handle Him
Former NFL Player Turned Entrepreneur and Motivational Speaker to Incorporate the XS1 into his Training as he Embarks on His Next Fitness Challenges Today OxeFit, the leader in connected fitness, announced their newest champion, Steve Weatherford, fitness expert, motivational speaker, father and husband. As Weatherford embarks on new fitness challenges, he has turned to Oxefit’s XS1 to help…
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NEW GATORADE EQUITY IN SPORTS INITIATIVE AIMS TO HELP MILLIONS BENEFIT FROM THE POWER OF PLAYING SPORTS
‘Fuel Tomorrow’ Will Unite Gatorade and Leading Advocates to Raise Awareness on the Importance of Play, Train Coaches on Inclusion and Provide Access to Equipment and Programs Playing sports can have lasting cognitive, social and emotional benefits, yet participation is on the decline. This is why today, Gatorade, the leader in sports fuel, announced Fuel Tomorrow, a…
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The Athlete’s Foot Reports Record-Breaking Sales for 2021
Under new parent company Arklyz Group, the specialty footwear and lifestyle chain reports $503 Million in Sales with 24% Retail Sales Growth Following the acquisition by the Arklyz Group, the specialty footwear and lifestyle chain,The Athlete’s Foot (TAF), reported record sales of $503 million with a 24-percent retail sales growth in 2021. The Arklyz Group has successfully integrated…
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Leading Authority on Ranch Vacations Launches Website Dedicated to Spa and Wellness Ranches
SONOMA, Calif. — Gene Kilgore, widely regarded as the world’s leading authority on ranch vacations, announces the launch of a new website dedicated to spa and wellness ranches: https://wellnessranches.com/. “This is the perfect moment to highlight the wellness work that some innovative ranches are focusing on,” said Kilgore. His new website shines the spotlight on 11 such…
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Fit For All – TOUR360 22 Introduces New Era of Fit and Traction
17 years ago, we introduced the TOUR360 to the world. At the time, we purposefully took a lot of risks when it came to design because we wanted to challenge conventional thinking on what a premium performance shoe could represent. That first model ushered-in an era for what has now become our…
