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CHEEZ-IT® TRANSFORMS ITS ICONIC 100% REAL CHEESE CRACKER INTO UNEXPECTED PUFFY, AIRY DELICIOUSNESS WITH NEW CHEEZ-IT® PUFF’D®

New Cheez-It® Puff’d® defies Cheezpectations™ with poppable form and melt-in-your-mouth snacking experience for a one-of-kind family snack

Cheez-It® is bringing families one-of-a-kind snacktime fun in a surprising new form. Introducing Cheez-It® Puff’d®: a craveable new puffy and airy snack made with 100% real cheese.

As the newest take on your favorite snack cracker, Cheez-It Puff’d starts with a cheesy, crunchy outside layer and transforms into a melt-in-your-mouth, indulgent taste for an absurdly uplifting snacking experience. Every Cheez-It Puff’d delivers a poppable, airy bite that is baked with 100% real cheese inside and out.

CHEEZ-IT® TRANSFORMS ITS ICONIC 100% REAL CHEESE CRACKER INTO UNEXPECTED PUFFY, AIRY DELICIOUSNESS WITH NEW CHEEZ-IT® PUFF’D®

The new collection is available in three varieties: 

  • Cheez-It® Puff’d® Double Cheese: These airy puffs pack an inside-and-out double punch of 100% real cheese.
  • Cheez-It® Puff’d® White Cheddar: The authentic savory cheese flavor packed in an even more poppable form that keeps snackers coming back for more.
  • Cheez-It® Puff’d® Scorchin’ Hot Cheddar: The perfect balance of 100% real cheese and tongue-tingling scorchin’ hot flavor for a fiery blaze in every bite.

“Our Cheez-It Original crackers are a tried-and-true snacktime classic beloved by the whole family,” said Erin Storm, senior marketing director of Cheez-It. “We know families are constantly seeking new ways to boost snacktime and afternoon fun, and Cheez-It Puff’d delivers just that. This puffy and airy Cheez-It transformation is the perfect way to unlock a surprisingly uplifting snacktime experience the whole family is sure to enjoy.”

Be on the lookout for new Cheez-It Puff’d as it starts hitting snack aisles nationwide this February. Follow @CheezIt on your favorite social media platform to keep up with latest fun and food news.

 

SOURCE Kellogg Company

 

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