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Fit For All – TOUR360 22 Introduces New Era of Fit and Traction

 

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17 years ago, we introduced the TOUR360 to the world. At the time, we purposefully took a lot of risks when it came to design because we wanted to challenge conventional thinking on what a premium performance shoe could represent. That first model ushered-in an era for what has now become our flagship footwear franchise worn by major champions and amateurs all around the world. Today we’re introducing the next chapter: TOUR360 22.

After nearly two decades of building upon and improving that original model of the TOUR360, we went back to the beginning; adopting that same mindset of taking risks that ultimately drove the creation for that first model. With the TOUR360 22, our primary focus was to re-examine how we addressed two critical areas that are important for golfers of all skill levels: fit and traction.

To get there, we looked at historical models of the TOUR360 as well as our own brand archives from other categories for inspiration. We landed on a recipe of key features that makes this our best-performing TOUR360 to date. From the ground up, the TOUR360 22 sits on our Feet You Wear™ last, serving as the foundation for our NEW TOUR360 FIT, while our new direct-injected SPIKEMORE traction system will help golfers stay locked-in and increase confidence with every swing. It’s the first time in golf that we’ve included these features.

“The TOUR360 is synonymous with pinnacle technology and premium materials, and we remained true to that throughout the design process of this new model,” said Masun Denison, global footwear director, adidas Golf. “Golfers will instantly notice a more natural fit that offers better stability, better traction and amazing comfort. I’ve been a part of the creation of every model of the TOUR360, so I can confidently say that this is our best-performing model we have ever introduced.”

With so much lateral movement and weight transfer in the golf swing, we were intrigued with the use-cases that our brand’s Feet You Wear last had to offer. We first introduced Feet You Wear in 1996. The design mimics the natural shape of the foot, ultimately helping to create a better connection with the ground and accommodate the natural movements of the foot in all directions. Knowing how important the ground is in the golf swing, an added benefit of using the Feet You Wear last helps golfers utilize this connection with the ground to generate power more easily in the swing. The design truly hugs and cradles the natural contours of the foot to optimize performance.

The Feet You Wear last is just one component of our NEW TOUR360 FIT that we’re introducing with TOUR360 22. The NEW TOUR360 FIT includes:

  • DUALSTACK Midsole – We combined the comfort of our full-length BOOST cushioning with an EVA stability frame. This EVA stability frame is a horseshoe-shaped piece that surrounds our full-length BOOST with EVA chassis, strategically placed on the perimeter of the forefoot to provide golfers with lightweight stability, comfort and performance. It’s our most technical and advanced midsole that we have ever offered. The benefits are not easily seen, but certainly felt.
  • GEOFIT Collar Pad – Designed to enhance the fit and feel on the top of the foot, this piece gently conforms to the individual to provide a more personalized and comfortable fit.
  • 3D TORSION™ SYSTEM – Targeted stability in the midfoot, this mold plate enhances the connection with the ground while also helping to stabilize footwork throughout the swing.
  • INSITE Sockliner – Working in tandem with the Feet You Wear last, this sockliner cradles the contours of the foot, especially in the heel, to provide enhanced cushioning, comfort, and support.

We didn’t stop there. We’re introducing our latest iteration of SPIKEMORE with the TOUR360 22 that features cleats directly injected onto the TPU base. We found that by injecting the cleats, we could provide more precise locations that would allow us to adjust density, make the inside and outside arm shapes unique and adjust the size depending on where the cleat sits on the outsole. Each cleat also includes a center cone, which helps to improve overall grip. While larger than our spikes of the past, this new configuration and variance in size helps to disperse weight and promote increased green friendliness.

As part of our effort to improve fit, we collaborated with the team at BOA® Technology to elevate both the fit and performance for the BOA models of the TOUR360 22. We worked with their team at the BOA Fit Performance Lab to find a way to optimize both fit and function. The PerformFit Wrap™ system we created consists of two overlapping panels that pull down over the top of the instep. The BOA Fit System, featuring the micro-adjustable Li2 dial wraps around the heel, locking the foot into place while providing customized fit. The BOA model also features a sockfit construction, designed to give golfers ultimate support, stability, and confidence.

From adidas athlete Xander Schauffele:

“I got to see first-hand how much detail went into bringing this shoe to life and that was a really unique learning experience. Footwear is so important in the golf swing, but it can also help boost confidence. After spending quite a bit of time testing the TOUR360 22, I know golfers will feel a higher level of stability, traction and comfort, which are things we all need from our footwear out on the course so that we can perform our best.”

From adidas athlete Dustin Johnson:

“I’ve worn almost every model of TOUR360 since I started my career and I’m always amazed at how the footwear team continues to raise the bar year after year. I really like the design and style with this new model, but the traction, feel and comfort I get definitely make this the best version of the TOUR360 that I’ve ever worn.”

From adidas athlete Danielle Kang:

“The TOUR360 22 is packed with so much innovation and technology that I could feel the difference the minute I put them on. What impressed me the most was how meticulous the team was throughout the design process, and I think the final product is a testament to adidas’ commitment to never stop striving for better. I’m really excited to perform in it this season.”

The TOUR360 22 continues to include the best materials for enhanced durability, but now with even more purpose. The upper features premium rich leather (one-year waterproof warranty), microfiber, and textiles that incorporate recycled materials, all part of our mission as a brand to help END PLASTIC WASTE.

TOUR360 is our most iconic franchise and we’ve taken it to new heights for all athletes. The TOUR360 22 will be offered in five models: both laced and BOA models for men and women, and a simplified lace model for junior golfers.

The laced models of the TOUR360 22 will be available at adidas.com, the adidas app, and at select retailers worldwide beginning January 28. The BOA models will be available shortly thereafter, beginning March 1.

TOUR360 22 Introduces New Era of Fit and Traction

Source: TOUR360

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