Hyundai Motor Company announced today it has won the Design Value Award 2020 from the Design Management Institute (DMI) in Boston, Mass.
The award recognizes Hyundaiās efforts to establish a distinctive brand character through its āSensuous Sportinessā identity and āHyundai Lookā lineup strategy.
This is the first time Hyundai has won DMIās Design Value Award, which recognizes āteams who have delivered significant value through design or management practices.ā The latest win shows that Hyundaiās recent customer-centric approach creates meaningful value in the daily lives of its customers.
āWe are honoured to be recognized for creating a distinct brand identity for Hyundai through customer-centric design that gives the brand a competitive advantage in the global marketplace.ā said SangYup Lee, Head of HyundaiĀ Global Design Center and Senior Vice President atĀ HyundaiĀ Motor Company.Ā Hyundai has built a global reputation for offering well-designed automobiles of exceptional quality, value, safety and reliability. In recent years, the companyās strategic design direction has shifted from producing vehicles with a homogenous āFamily Lookā to developing a diversified lineup with a āHyundai Lookā that allows for more customer-centric designs using the brandās āSensuous Sportinessā identity as the core foundation.
Today, Hyundaiās designs aim to meet the diverse needs of customers around the world, taking into consideration ever-evolving lifestyles, technological advances and unmet needs. To achieve the aim, Hyundaiās Ā strategy always begins with the customer. Each model is designed with its own unique character based on customersā different lifestyle needs, with each model fulfilling a distinctive role in the Hyundai lineup like individual pieces in a chess set.
Each Hyundai model is differentiated through light architecture forms with signature daytime running lights (DRLs). For example, the Parametric Jewels pattern introduced on the all-new Tucson is incorporated into the latest designs with a combination of evolutionary front grille and headlamps to give a unique vehicle image.
The DMI is an international membership organization that connects to business, culture, customers and the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com
Rod is a blogger, writer, filmmaker, photographer, daydreamer who likes to cook. Rod produces and directs the web series, CUPIC: Diary of an Investigator. He is also the editor, producer and administrator of TNC Network.
