Inspired Virtual Sports Are Filling the Live Sports Gap

Inspired’s Virtual Grand National (PRNewsfoto/Inspired Entertainment, Inc.)

4.8 million viewers tuned in to watch the Virtual Grand National 2020 created by Inspired Entertainment, Inc. (Inspired”) (NASDAQ: INSE), the Company announced today. Potters Corner won the virtual race, but the real winner was NHS Charities Together, the UK National Health Service organization that will receive the event’s approximately £2.6 million in profits, donated by Inspired and all bookmaker operators as part of the fight against COVID-19.

Inspired’s Virtual Grand National was televised on ITV in the UK at 5:00 PM on Saturday, April 4, 2020 in place of this year’s Randox Health Grand National, which was cancelled due to ongoing COVID-19 concerns. Featuring a stunning, fully accurate re-creation of the Aintree Racecourse, Inspired delivered an ultra-realistic 3D CGI representation of The Grand National, as officially licensed by the Jockey Club, allowing viewers to experience the world’s most exciting and iconic steeplechase using the latest, best-in-class graphics animation.

“Virtual Racing has predominantly been used as an added feature, providing a continual stream of betting content during quiet periods or leading up to some of the biggest sporting events. However, this year’s race has proven Virtual Sports are realistic enough to take center stage,” said Steve Rogers, Chief Commercial Officer of Virtual Sports for Inspired. “In addition to the extensive viewership, Virtual Grand National was trending second worldwide on Twitter on Saturday.  This is a great example of how Virtual Sports can plug the gap and bring people together for some relief during these difficult times just as real sports do.”

The Virtual Grand National TV special featured the 40 horses and riders who were most likely to run in the Aintree spectacular. 18-1 shot Potters Corner, the Coral Welsh Grand National winner, clung on to beat Walk In The Mill, earning a place in the virtual history books. Tiger Roll, who won the 2018 Virtual Grand National and was the 2018 and 2019 Grand National champion, was the 5-1 favorite but finished fourth.

Major betting operators throughout the UK offered odds on the Virtual Grand National and contributed their profits from the race to NHS Charities Together as did Inspired.  Announcing the donation to NHS Charities Together, Betting and Gaming Council Chief Executive Michael Dugher said, “We are overwhelmed with the public support for the Virtual Grand National and for NHS Charities Together. Millions joined in the fun in honour of one of Britain’s greatest sporting events and helped raise a fantastic amount for our brave heroes in the NHS. It was heartwarming to see pictures on social media of so many people enjoying themselves.”

Inspired’s Virtual Sports uses life-like graphics to mimic the experience of real sports betting, thanks to technology that has evolved over nearly two decades. Each event lasts around 90 seconds and games are designed to be easy to play.  Inspired has the largest array of sports available 24/7, providing a consistent stream of sports betting content, even at times when live sports are not feasible. Virtual Sports provide new revenue streams for gaming providers that can be easily integrated into existing sportsbooks and websites.  Trailers and demos of the latest Virtual Sports offerings are available at

About Inspired Entertainment, Inc.

Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, and leisure operators across retail and mobile channels around the world. The Company’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. The Company operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for more than 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 44,000 retail channels; digital games for 100+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 19,000 devices.  Additional information can be found at

Forward Looking Statements

This news release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.

Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date, and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended September 30, 2018 and in Inspired’s subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at

SOURCE Inspired Entertainment, Inc.

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