Sony Music Entertainment’s Certified Launches Black Music Month ’96 Again Campaign

Certified and Sony Music Entertainment’s Hip-Hop and R&B catalog division invite fans to experience¬†Black Music Month ’96 Again, a 25th anniversary celebration of 1996, a game-changing year in hip-hop history.

Throughout¬†June 2021, the¬†Black Music Month ’96 Again¬†celebration will revisit the artists, albums and tracks that defined that iconic era with an immersive campaign featuring newly-curated playlists, video content, contests and rarities from 1996 available for the first time on all DSPs.

Sony Music Entertainment’s Certified Launches Black Music Month ’96 Again Campaign

’96 Again¬†Sizzle here:¬†

Individual explainer videos of three definitive hip-hop albums will be featured throughout¬†Black Music Month ’96 Again. Each of the videos is a two-minute mini-documentary exploring the history of the album.

The video coming¬†June 10¬†delves into¬†ATLiens, Outkast’s second studio album, the American hip-hop duo’s outer space-inspired musical lens on contemporary¬†Atlanta¬†from street hustlers to extra-terrestrials. June 17’s mini-doc tells the story behind¬†Ironman, the debut solo album from American rapper/Wu-Tang Clan¬†cofounder Ghostface Killah. On¬†June 24, a new Certified short video explores the history of¬†It Was Written, the 1996 tour de force that catapulted Nas from the¬†New York¬†hip-hop underground into the American cultural mainstream with iconic tracks like “If I Ruled The World (Imagine That)” (featuring¬†Lauryn Hill) driving the album into the #1 slot on the Billboard 200.

Every Friday during¬†June 2021, Certified will rediscover treasures from The ’96 Vault, inviting fans inside to experience deep cuts and rare gems from their favorite artists, albums, sessions and shows from the era. Available on all platforms,¬†The ’96 Vault¬†presents ultra-rare remixes, iconic radio edits, instrumental jams, previously unreleased and out-of-print recordings and surprise content.

Available Friday, June 4:
Kris Kross¬†– “Live and Die for Hip-hop” (from¬†Young, Rich & Dangerous)
Xzibit – “Paparazzi” (from¬†At the Speed of Life)
Mobb Deep – “Front Lines (Hell On Earth)” (from¬†Hell On Earth)
Celly Cel¬†– “Killa Kali” (from¬†Killa Kali)

Available Friday, June 11:
Xzibit – “The Foundation” (from¬†At the Speed of Life)
Keith Murray¬†– “The Rhyme” (from¬†Enigma)
Sadat X – “Hang ‘Em High” (from¬†Wild Cowboys)

Available Friday, June 18:
UGK – “One Day” (from¬†Ridin’ Dirty)
M.O.P. – “Dead & Gone” / “Stick To Ya Gunz” (from¬†Firing Squad)
Too $hort – “Gettin’ It” EP (from¬†Gettin’ It (Album Number Ten))

Available Friday, June 25:
Nine – “Lyin King” (from¬†Cloud 9)
Smoothe Da Hustler – “Hustler’s Theme” (from¬†Once Upon a Time in America)
Cella Dwellas – “We Got It Hemmed” (from¬†Realms ‘n Reality)

Certified is dedicated to the history and influence of R&B and Hip-Hop, music that continues to shape the culture. With exclusive access to Sony Music Entertainment’s (SME) archives, Certified provides access to rare and unreleased albums, singles, remixes, photos and video footage from iconic SME labels like Jive, Loud, Ruffhouse, J Records, Arista, LaFace, So So Def, Profile, RCA Records, Epic, and Columbia‚ÄĒall to help tell the stories of undisputed classics of Hip-Hop and R&B.

Sign up for Certified Here


SOURCE Legacy Recordings

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